240 p. : ill. (chiefly col.), facsims. (chiefly col.) ; 29 cm.
Note
Originally published: 1997.
Contents
Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.
ISBN
0714843865
9780714843865
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240 p. : ill. (chiefly col.), facsims. (chiefly col.) ; 29 cm.
Note
Originally published: 1997.
Contents
Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.
240 p. : ill. (chiefly col.), facsims. (chiefly col.) ; 29 cm.
Note
Originally published: 1997.
Contents
Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.