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SUBJECTS (1-33 of 33)
Advertising Periodicals
1
Mark
  Admap.

Henley on Thames : World Advertising Research Center Ltd, 2006-  
2006-
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5801 A238  May 2006-2015.  7 DAYS  AVAILABLE
2
Mark
  Campaign.

Southall : Haymarket Publishing, 2006-  
2006-
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5801 C186  2006, May onwards  7 DAYS  AVAILABLE
 BJL 5th Floor  q HF 5801 C186  Jan 2018 no.5  7 DAYS  AVAILABLE
 BJL 5th Floor  q HF 5801 C186  Feb 2018 no.6  7 DAYS  AVAILABLE
Click to view copies/volumes at all libraries
Advertising Planning
3
Mark
  How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.  
1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 SCH  UNTIL CLOSING  ASK at the Reading Room
Advertising Point Of Sale
4
Mark
  Shopper marketing : how to influence consumer decision-making at the point of purchase

London : Kogan Page, 2009.  
2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.157 STA  UNTIL CLOSING  ASK at the Reading Room
Advertising Political
5
Mark
  Going negative : how political advertisements shrink and polarize the electorate
Ansolabehere, Stephen.
New York : Free Press, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JN 2281 A6  8 WEEK LOAN  AVAILABLE
6
Mark
  Relational political marketing in party-centred democracies : because we deserve it
Johansen, Helene P. M.
Farnham : Ashgate, c2012.  
c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JF 2112 P8 J6  8 WEEK LOAN  AVAILABLE
Advertising Political England Early Works To 1800
7
Mark
  Sir, Your worship's vote and intrest [sic] is humbly desired for Richard Alsop, citizen and vintner

[London : s.n., ca. 1700] -Access this resource online
1700
EBOOKS
Advertising Political Great Britain
8
Mark
  Election campaigning : the new marketing of politics.
Kavanagh, Dennis.
Oxford : Blackwell, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JK 1055 K2  8 WEEK LOAN  AVAILABLE
 BJL 4th Floor  JK 1055 K2  8 WEEK LOAN  AVAILABLE
Advertising Political United States
9
Mark
  Advertising and society an introduction.
Pardun, Carol J.
Hoboken : Wiley, 2013. -Access this resource online
2013
EBOOKS
10
Mark
  Advertising and society : an introduction

Chichester, West Sussex ; Malden, Mass. : Wiley Blackwell, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5813 U5 A2  8 WEEK LOAN  AVAILABLE
11
Mark
  Going negative : how political advertisements shrink and polarize the electorate
Ansolabehere, Stephen.
New York : Free Press, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JN 2281 A6  8 WEEK LOAN  AVAILABLE
Advertising Posters
12
Mark
  Poster annual : '08/'09

New York : Graphis, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 741.674 PED  4 WEEK LOAN  AVAILABLE
13
Mark
  Poster annual : 2007

New York : Graphis Inc., 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 741.674 PED  4 WEEK LOAN  AVAILABLE
14
Mark
  Poster annual 2011

New York : Graphis, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q NC 1800 P8  4 WEEK LOAN  AVAILABLE
Advertising Psychological Aspects
15
Mark
  Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max.
Crows Nest, N.S.W. : Allen & Unwin, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE
16
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
17
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
18
Mark
  Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.82 RIJ  UNTIL CLOSING  ASK at the Reading Room
19
Mark
  Diversity in advertising : broadening the scope of research directions

Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 D6  8 WEEK LOAN  AVAILABLE
20
Mark
  The effect of advertising and display : assessing the evidence
East, Robert, 1940-
Boston, Mass. ; London : Kluwer Academic Publishers, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE
21
Mark
  The hidden persuaders.
Packard, Vance Oakley, 1914-
London : Penguin, 1957.  
1957
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 PAC  UNTIL CLOSING  ASK at the Reading Room
22
Mark
  The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE
23
Mark
  How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.  
1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 SCH  UNTIL CLOSING  ASK at the Reading Room
24
Mark
  The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 F8  8 WEEK LOAN  AVAILABLE
25
Mark
  Nike culture : the sign of the swoosh
Goldman, Robert.
London : Sage, 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
26
Mark
  Persuasion in advertising
O'Shaughnessy, John.
New York : Routledge, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 O8  8 WEEK LOAN  AVAILABLE
27
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010. -Access this resource online
2010
EBOOKS
28
Mark
  The Psychology of Advertising.
Fennis, Bob Michael, 1968-
Hoboken : Taylor and Francis, 2010. -Access this resource online
2010
EBOOKS
29
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE
30
Mark
  The psychology of entertainment media : blurring the lines between entertainment and persuasion

New York : Routledge, c2012.  
c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.9 P9  8 WEEK LOAN  AVAILABLE
31
Mark
  Seducing the subconscious the psychology of emotional influence in advertising
Heath, Robert, 1947-
Chichester : Wiley-Blackwell, 2012. -Access this resource online
2012
EBOOKS
32
Mark
  Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert, 1947-
Oxford : Wiley-Blackwell, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE
33
Mark
  Social communication in advertising : persons, products & images of well-being
Leiss, William, 1939-
London : Routledge, 1990.  
1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 L5  8 WEEK LOAN  AVAILABLE
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