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Author Rijkenberg, Jan.
Title Concepting : creating successful brands in a communication-oriented era.
Publication Info Henley-on-Thames : World advertising research centre, 2001.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.82 RIJ  UNTIL CLOSING  ASK at the Reading Room
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Descript 120p.
ISBN 1841160903
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Author Rijkenberg, Jan.
Subject Advertising -- Psychological aspects.
Brand name products.
Descript 120p.
ISBN 1841160903
Author Rijkenberg, Jan.
Subject Advertising -- Psychological aspects.
Brand name products.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.82 RIJ  UNTIL CLOSING  ASK at the Reading Room

Subject Advertising -- Psychological aspects.
Brand name products.
Descript 120p.
ISBN 1841160903
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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Persistent link to this item
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