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Record 2 of 5
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Author
Mooij, Marieke K. de, 1943-
Title
Global marketing and advertising : understanding cultural paradoxes.
Publication Info
Thousand Oaks, Calif. : Sage Publications, 1997.
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BJL Teaching Reserve
HF 5415.127 M7
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Descript
316p.
ISBN
0803959702
0803959699
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Author
Mooij, Marieke K. de, 1943-
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript
316p.
ISBN
0803959702
0803959699
Author
Mooij, Marieke K. de, 1943-
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
HF 5415.127 M7
UNTIL CLOSING
ASK at the Reading Room
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript
316p.
ISBN
0803959702
0803959699
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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