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BJL CLASSMARK
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Record:
Author
Aitchison, Jim.
Title
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them.
Publication Info
Singapore : J. Wiley & Sons (Asia), 2002.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5813 A8 A3
8 WEEK LOAN
AVAILABLE
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Descript
411p.
ISBN
0470820551
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Author
Aitchison, Jim.
Subject
Advertising -- Asia.
Advertising -- Pacific Area.
Communication in marketing -- Asia.
Communication in marketing -- Pacific Area.
Advertising campaigns.
Brand name products -- Management.
Descript
411p.
ISBN
0470820551
Author
Aitchison, Jim.
Subject
Advertising -- Asia.
Advertising -- Pacific Area.
Communication in marketing -- Asia.
Communication in marketing -- Pacific Area.
Advertising campaigns.
Brand name products -- Management.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5813 A8 A3
8 WEEK LOAN
AVAILABLE
Subject
Advertising -- Asia.
Advertising -- Pacific Area.
Communication in marketing -- Asia.
Communication in marketing -- Pacific Area.
Advertising campaigns.
Brand name products -- Management.
Descript
411p.
ISBN
0470820551
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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