LEADER 00000nam  2200205 a 4500 
001    17583299 
003    UkHlHU 
007    t  
008    990120s1962    CAL           000         
040    UkHlHU 
100 1  Schwab, Victor O. 
245 10 How to write a good advertisement :|ba short course in 
       copywriting. 
260    California :|bMelvin Powers, Wilshire Book Company,|c1962.
300    227p. 
650  0 Advertising copy. 
650  0 Advertising|xPsychological aspects. 
650  0 Advertising|xPlanning. 
650  0 Advertising campaigns. 
936    UCS bib. record 
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