LEADER 00000nam 2200301 a 4500 001 03b23033782 003 UkLCURL 008 050830r19971995nyua 001 0 eng d 020 9780684837116 020 0684822849 020 9780684822846 020 0684837110|q(pbk.) 035 (StGlU)b23033782 049 |jCU|k03b23033782|lc 050 4 JN 2281 A6 100 1 Ansolabehere, Stephen. 245 10 Going negative :|bhow political advertisements shrink and polarize the electorate /|cStephen Ansolabehere, Shanto Iyengar. 246 33 Going negative :|bhow attack ads shrink and polarize the electorate 260 New York :|bFree Press,|c1997. 300 243 p. 500 Originally published in hardback under title: Going negative : how attack ads shrink and polarize the electorate. 1995. 650 0 Advertising, Political. 650 0 Advertising, Political|zUnited States. 650 0 Political campaigns|zUnited States. 650 0 Negativism. 700 1 Iyengar, Shanto.
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