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SUBJECTS (1-28 of 28)
Advertising Campaigns
1
Mark
  Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Fort Worth, Tex. : Thomson Learning/Dryden Press, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
2
Mark
  Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Mason, Ohio : Thomson/South-Western, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
3
Mark
  Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Mason, Ohio : Thomson/South-Western, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
4
Mark
  Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald. author.
Australia : Cengage Learning, [2015]  
2015
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE
5
Mark
  Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisi
Smith, Allen E.
Dubuque, Iowa : Kendall Hunt, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S6  8 WEEK LOAN  AVAILABLE
6
Mark
  Advertising works [1] : papers from the IPA Advertising Effectiveness Awards, Institute of Practitio

London : Holt, Rinehart and Winston, 1981.  
1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
7
Mark
  Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Holt, Rinehart and Winston, 1983.  
1983
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
8
Mark
  Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Holt, Rinehart and Winston, 1985.  
1985
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
9
Mark
  Advertising works 4 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Cassell, 1987.  
1987
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
10
Mark
  Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Cassell, 1990.  
1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
11
Mark
  Advertising works 6 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1991.  
1991
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
12
Mark
  Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1993.  
1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
13
Mark
  Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
14
Mark
  Advertising works 9 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
15
Mark
  Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
16
Mark
  Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : World Advertising Research Center, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
17
Mark
  Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Ef

Henley-on-Thames : World Advertising Research Center Ltd, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
18
Mark
  The fundamentals of creative advertising
Burtenshaw, Ken.
Lausanne ; Worthing : AVA Academia, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 BUR  UNTIL CLOSING  ASK at the Reading Room
19
Mark
  Guerrilla advertising : unconventional brand communication
Lucas, Gavin, 1975-
London : Laurence King, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5837 L9  8 WEEK LOAN  AVAILABLE
20
Mark
  How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh
Aitchison, Jim.
Singapore : J. Wiley & Sons (Asia), 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5813 A8 A3  8 WEEK LOAN  AVAILABLE
21
Mark
  How to plan advertising

London : Continuum in association with the Account Planning Group, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H8  8 WEEK LOAN  AVAILABLE
22
Mark
  How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.  
1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 SCH  UNTIL CLOSING  ASK at the Reading Room
23
Mark
  Introduction to marketing communication : an integrated approach
Burnett, John, 1944-
New Jersey : Prentice Hall, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 B9  8 WEEK LOAN  AVAILABLE
24
Mark
  Promotion and integrated marketing communications.
Semenik, Richard J.
Cincinnati, Ohio : South-Western Thomson Learning, c2002.  
c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5837 S4  8 WEEK LOAN  AVAILABLE
25
Mark
  Scottish advertising works

Glasgow : Carnyx Group on behalf of the Scottish Institute of Practitioners in Advertising, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 S4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
26
Mark
  Scottish advertising works : proving the effectiveness of marketing communications : cases from the

Henley-on-Thames : World Advertising Research Center/ Scottish IPA, 2003-2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.3, 2003  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5816 S4  v.4, 2005  8 WEEK LOAN  AVAILABLE
27
Mark
  Strategic advertising campaigns
Schultz, Don E.
Lincolnwood, Ill. : NTC Business Books, c1995.  
c1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S3  8 WEEK LOAN  AVAILABLE
28
Mark
  Strategic brand communication campaigns
Schultz, Don E.
Lincolnwood, Ill. : NTC Business Books, c1999.  
c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S3  8 WEEK LOAN  AVAILABLE
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