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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-28 of 28)
Advertising Campaigns
1
Mark
Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Fort Worth, Tex. : Thomson Learning/Dryden Press, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
2
Mark
Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Mason, Ohio : Thomson/South-Western, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
3
Mark
Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald.
Mason, Ohio : Thomson/South-Western, c2006.
c2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5837 P2
8 WEEK LOAN
AVAILABLE
4
Mark
Advertising campaign strategy : a guide to marketing communication plans.
Parente, Donald. author.
Australia : Cengage Learning, [2015]
2015
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5837 P2
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5837 P2
4 WEEK LOAN
AVAILABLE
5
Mark
Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisi
Smith, Allen E.
Dubuque, Iowa : Kendall Hunt, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 S6
8 WEEK LOAN
AVAILABLE
6
Mark
Advertising works [1] : papers from the IPA Advertising Effectiveness Awards, Institute of Practitio
London : Holt, Rinehart and Winston, 1981.
1981
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
7
Mark
Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
London : Holt, Rinehart and Winston, 1983.
1983
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
8
Mark
Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
London : Holt, Rinehart and Winston, 1985.
1985
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
9
Mark
Advertising works 4 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
London : Cassell, 1987.
1987
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
10
Mark
Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
London : Cassell, 1990.
1990
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
11
Mark
Advertising works 6 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : NTC Publications, 1991.
1991
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
12
Mark
Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : NTC Publications, 1993.
1993
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
13
Mark
Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : NTC Publications, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
14
Mark
Advertising works 9 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : NTC Publications, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
15
Mark
Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : NTC Publications, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
16
Mark
Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione
Henley : World Advertising Research Center, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
17
Mark
Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Ef
Henley-on-Thames : World Advertising Research Center Ltd, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5816 A2
8 WEEK LOAN
AVAILABLE
18
Mark
The fundamentals of creative advertising
Burtenshaw, Ken.
Lausanne ; Worthing : AVA Academia, c2006.
c2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659.1 BUR
UNTIL CLOSING
ASK at the Reading Room
19
Mark
Guerrilla advertising : unconventional brand communication
Lucas, Gavin, 1975-
London : Laurence King, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5837 L9
8 WEEK LOAN
AVAILABLE
20
Mark
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh
Aitchison, Jim.
Singapore : J. Wiley & Sons (Asia), 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5813 A8 A3
8 WEEK LOAN
AVAILABLE
21
Mark
How to plan advertising
London : Continuum in association with the Account Planning Group, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 H8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5823 H8
8 WEEK LOAN
AVAILABLE
22
Mark
How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.
1962
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659.1 SCH
UNTIL CLOSING
ASK at the Reading Room
23
Mark
Introduction to marketing communication : an integrated approach
Burnett, John, 1944-
New Jersey : Prentice Hall, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.123 B9
8 WEEK LOAN
AVAILABLE
24
Mark
Promotion and integrated marketing communications.
Semenik, Richard J.
Cincinnati, Ohio : South-Western Thomson Learning, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5837 S4
8 WEEK LOAN
AVAILABLE
25
Mark
Scottish advertising works
Glasgow : Carnyx Group on behalf of the Scottish Institute of Practitioners in Advertising, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5816 S4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5816 S4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5816 S4
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
26
Mark
Scottish advertising works : proving the effectiveness of marketing communications : cases from the
Henley-on-Thames : World Advertising Research Center/ Scottish IPA, 2003-2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5816 S4
v.3, 2003
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5816 S4
v.3, 2003
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5816 S4
v.4, 2005
8 WEEK LOAN
AVAILABLE
27
Mark
Strategic advertising campaigns
Schultz, Don E.
Lincolnwood, Ill. : NTC Business Books, c1995.
c1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 S3
8 WEEK LOAN
AVAILABLE
28
Mark
Strategic brand communication campaigns
Schultz, Don E.
Lincolnwood, Ill. : NTC Business Books, c1999.
c1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 S3
8 WEEK LOAN
AVAILABLE