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Author Thornton, S.
Title Advertising, subjectivity and the nineteenth-century novel : Dickens, Balzac and the language of the walls.
Publication Info London : Palgrave Macmillan UK, 2009.


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Descript 1 online resource (227 p.)
Note Description based upon print version of record.
Contents Cover -- Contents -- List of Figures -- Acknowledgements -- Introduction -- 1 The Language of the Walls: Spaces, Practices, Subjectivities -- Thoroughfares for inscription -- Moving text/motion pictures -- Montage, mirage and the (mis)behaviour of language -- Forms of subjection -- The making of the subject -- 2 Reading the Dickens Advertiser: Merging Paratext and Novel -- The floating gaze: The monthly number as cadavre exquis -- Gothic mechanisms of advertisement and novel: Hysteria, paranoia and the testimonials -- 3 Balzac's Revolution of Signs: Advertisement as Textual Practice
The language of the Paris walls -- The becoming virtual of César Birotteau: Slogan, catch-phrase, recurrence, return -- Dissolving literature: Lost illusions or great expectations? -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z
Note From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
200 annual accesses. UkHlHU
ISBN 9780230236745
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Author Thornton, S.
Series Palgrave studies in nineteenth-century writing and culture
Palgrave studies in nineteenth-century writing and culture
Subject Advertising copy -- History -- 19th century.
Advertising in literature.
Balzac, Honoré de, 1799-1850.
Books and reading -- History -- 19th century.
Dickens, Charles, 1812-1870.
Fiction -- 19th century -- History and criticism.
Descript 1 online resource (227 p.)
Note Description based upon print version of record.
Contents Cover -- Contents -- List of Figures -- Acknowledgements -- Introduction -- 1 The Language of the Walls: Spaces, Practices, Subjectivities -- Thoroughfares for inscription -- Moving text/motion pictures -- Montage, mirage and the (mis)behaviour of language -- Forms of subjection -- The making of the subject -- 2 Reading the Dickens Advertiser: Merging Paratext and Novel -- The floating gaze: The monthly number as cadavre exquis -- Gothic mechanisms of advertisement and novel: Hysteria, paranoia and the testimonials -- 3 Balzac's Revolution of Signs: Advertisement as Textual Practice
The language of the Paris walls -- The becoming virtual of César Birotteau: Slogan, catch-phrase, recurrence, return -- Dissolving literature: Lost illusions or great expectations? -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z
Note From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
200 annual accesses. UkHlHU
ISBN 9780230236745
Author Thornton, S.
Series Palgrave studies in nineteenth-century writing and culture
Palgrave studies in nineteenth-century writing and culture
Subject Advertising copy -- History -- 19th century.
Advertising in literature.
Balzac, Honoré de, 1799-1850.
Books and reading -- History -- 19th century.
Dickens, Charles, 1812-1870.
Fiction -- 19th century -- History and criticism.

Subject Advertising copy -- History -- 19th century.
Advertising in literature.
Balzac, Honoré de, 1799-1850.
Books and reading -- History -- 19th century.
Dickens, Charles, 1812-1870.
Fiction -- 19th century -- History and criticism.
Descript 1 online resource (227 p.)
Note Description based upon print version of record.
Contents Cover -- Contents -- List of Figures -- Acknowledgements -- Introduction -- 1 The Language of the Walls: Spaces, Practices, Subjectivities -- Thoroughfares for inscription -- Moving text/motion pictures -- Montage, mirage and the (mis)behaviour of language -- Forms of subjection -- The making of the subject -- 2 Reading the Dickens Advertiser: Merging Paratext and Novel -- The floating gaze: The monthly number as cadavre exquis -- Gothic mechanisms of advertisement and novel: Hysteria, paranoia and the testimonials -- 3 Balzac's Revolution of Signs: Advertisement as Textual Practice
The language of the Paris walls -- The becoming virtual of César Birotteau: Slogan, catch-phrase, recurrence, return -- Dissolving literature: Lost illusions or great expectations? -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z
Note From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
200 annual accesses. UkHlHU
ISBN 9780230236745
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