LEADER 00000nam 22003973u 4500 001 EBL483181 003 AU-PeEL 005 20170116095035.0 006 m d 007 cr -n--------- 008 170116s2009||||||| s|||||||||||eng|d 020 9780230236745 035 EBL483181 035 (OCoLC)608289635 040 AU-PeEL|beng|cAU-PeEL|dAU-PeEL 050 4 PN3499 -- .T49 2009eb 082 00 809 100 1 Thornton, S. 245 10 Advertising, subjectivity and the nineteenth-century novel :|bDickens, Balzac and the language of the walls. 260 London :|bPalgrave Macmillan UK,|c2009. 300 1 online resource (227 p.) 490 1 Palgrave studies in nineteenth-century writing and culture 500 Description based upon print version of record. 505 0 Cover -- Contents -- List of Figures -- Acknowledgements - - Introduction -- 1 The Language of the Walls: Spaces, Practices, Subjectivities -- Thoroughfares for inscription -- Moving text/motion pictures -- Montage, mirage and the (mis)behaviour of language -- Forms of subjection -- The making of the subject -- 2 Reading the Dickens Advertiser: Merging Paratext and Novel -- The floating gaze: The monthly number as cadavre exquis -- Gothic mechanisms of advertisement and novel: Hysteria, paranoia and the testimonials -- 3 Balzac's Revolution of Signs: Advertisement as Textual Practice 505 8 The language of the Paris walls -- The becoming virtual of César Birotteau: Slogan, catch-phrase, recurrence, return -- Dissolving literature: Lost illusions or great expectations? -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V - - W -- Z 506 1 200 annual accesses.|5UkHlHU 520 8 From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac. 600 10 Balzac, Honoré de,|d1799-1850. 600 10 Dickens, Charles,|d1812-1870. 650 0 Advertising copy|xHistory|y19th century. 650 0 Advertising in literature. 650 0 Books and reading|xHistory|y19th century. 650 0 Fiction|y19th century|xHistory and criticism. 830 0 Palgrave studies in nineteenth-century writing and culture 856 40 |uhttp://hull.eblib.com/patron/FullRecord.aspx?p=483181 |zGo to book 936 EBL ILL 27/3/17