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SUBJECTS (1-36 of 36)
Branding Marketing
1
Mark
  Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L., 1967-
Westport, Conn. ; London : Praeger, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6146 I58 T9  8 WEEK LOAN  AVAILABLE
2
Mark
  Advertising 2.0 : social media marketing in a web 2.0 world
Tuten, Tracy L., 1967-
Westport, Conn. : Praeger, 2008. -Access this resource online
2008
EBOOKS
3
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  DUE 11-11-21
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
4
Mark
  Brand-driven innovation : strategies for development and design
Roscam-Abbing, Erik.
Lausanne ; Worthing : AVA Academia, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.827 ROS  4 WEEK LOAN  DUE 09-11-21
5
Mark
  Branding for the public sector : creating, building and managing brands people will value
Temporal, Paul, author.
Chichester, West Sussex : Wiley, 2015. -Access this resource online
2015
EBOOKS
6
Mark
  Brands and branding

London : Profile, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
7
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
8
Mark
  Buying Into Brand Marketing: Shaping Your Perceptions

Chicago, IL : Learning Seed, 2012. -Access this resource online
2012
VIDEO STREAM
9
Mark
  The consumer mind : brand perception and the implication for marketers
Martinez, Pepe, 1960-
London : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
10
Mark
  Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017. -Access this resource online
2017
EBOOKS
11
Mark
  Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.1255 .H65 2010  4 WEEK LOAN  AVAILABLE
12
Mark
  Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  AVAILABLE
13
Mark
  Digital branding : a complete step-by-step guide to strategy, tactics and measurement
Rowles, Daniel.
London : KoganPage, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.1265 R8  4 WEEK LOAN  AVAILABLE
14
Mark
  Fashion brands branding style from Armani to Zara
Tungate, Mark, 1967-
London : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
15
Mark
  Girlhood on Disney Channel : branding, celebrity, and femininity
Blue, Morgan Genevieve,
New York : Routledge, 2017. -Access this resource online
2017
EBOOKS
16
Mark
  The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
17
Mark
  How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004. -Access this resource online
2004
EBOOKS
18
Mark
  Marketing communications : a brand narrative approach
Dahlén, Micael.
Chichester : Wiley, c2010.  
c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
19
Mark
  Marketing semiotics : signs, strategies, and brand value
Oswald, Laura.
Oxford : Oxford University Press, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.802 OSW  4 WEEK LOAN  AVAILABLE
20
Mark
  Nation branding : concepts, issues, practice.
Dinnie, Keith
Amsterdam : Butterworth-Heinemann/Elsevier, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.122 D5  8 WEEK LOAN  DUE 04-12-21
 BJL 5th Floor  HF 5415.122 D5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.122 D5  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
21
Mark
  Origination : the geographies of brands and branding
Pike, Andy, 1968- author.
Chichester, West Sussex : Wiley Blackwell, 2015. -Access this resource online
2015
EBOOKS
22
Mark
  Paid attention : innovative advertising for a digital world
Yakob, Faris.
Philadelphia, PA : Kogan Page, 2015. -Access this resource online
2015
EBOOKS
23
Mark
  Pharmaceuticals - where's the brand logic? : branding lessons and strategy
Moss, Giles David.
New York : Pharmaceutical Products Press, 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9665.5 M9  8 WEEK LOAN  AVAILABLE
24
Mark
  Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya.
Boston, Mass. : Harvard Business School Press, c2007.  
c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE
25
Mark
  The professional's guide to business development : how to win business in the professional services
Newton, Stephen.
London : Kogan Page, c2013 . -Access this resource online
c2013
EBOOKS
26
Mark
  Project branding : using marketing to win the hearts and minds of stakeholders.
Taylor, Peter, 1957-
[Minnetonka, Minn. ] : RMC Publications, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 T2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 T2  8 WEEK LOAN  AVAILABLE
27
Mark
  Redskins : insult and brand
King, C. Richard, 1968-
Lincoln : University of Nebraska Press, [2016] -Access this resource online
2016
EBOOKS
28
Mark
  Religion as brands : new perspectives on the marketization of religion and spirituality

Farnham : Ashgate, [2014]  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 72 R3  8 WEEK LOAN  AVAILABLE
29
Mark
  Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.  
c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
30
Mark
  The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends,
Metz, Adam.
New York : McGraw-Hill Professional, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 M5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 M5  8 WEEK LOAN  AVAILABLE
31
Mark
  Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan.
New York : Palgrave Macmillan, 2013. -Access this resource online
2013
EBOOKS
32
Mark
  Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan, author.
New York : Palgrave Macmillan, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 R5  7 DAYS  AVAILABLE
33
Mark
  Tweening the girl : the crystallization of the tween market
Coulter, Natalie, 1971-
New York : Peter Lang, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HC 79 C6 C8  8 WEEK LOAN  AVAILABLE
34
Mark
  Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 V2  4 WEEK LOAN  AVAILABLE
35
Mark
  We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York ; Basingstoke : Palgrave Macmillan, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 60 M2  8 WEEK LOAN  AVAILABLE
36
Mark
  What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 H4  4 WEEK LOAN  AVAILABLE
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