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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-4 of 4)
Brand Choice
1
Mark
Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 R9
8 WEEK LOAN
AVAILABLE
2
Mark
Building brands & believers : how to connect with consumers using archetypes.
Wertime, Kent.
Singapore : Wiley, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.3 W4
8 WEEK LOAN
AVAILABLE
3
Mark
Commitment-led marketing : the key to brand profits is in the customer's mind
Hofmeyr, Jan.
Lansdowne, South Africa : Juta Academic, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 H7
8 WEEK LOAN
AVAILABLE
4
Mark
The economics of quality, grades, and brands.
Bowbrick, Peter.
London : Routledge, 1992.
1992
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.157 B7
8 WEEK LOAN
AVAILABLE
