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Author De Chernatony, Leslie.
Title Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
Publication Info Oxford : Butterworth-Heinemann, 1998.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE

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Descript 430p.
Edition 2nd ed.
Note "Published in association with the Chartered Institute of Marketing.".
ISBN 0750622407
 Click on the terms below to find similar items in the catalogue
Author De Chernatony, Leslie.
Series CIM professional
Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subject Brand name products -- Planning.
Brand name products -- Marketing.
Alt author McDonald, Malcolm.
Chartered Institute of Marketing.
Descript 430p.
Edition 2nd ed.
Note "Published in association with the Chartered Institute of Marketing.".
ISBN 0750622407
Author De Chernatony, Leslie.
Series CIM professional
Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subject Brand name products -- Planning.
Brand name products -- Marketing.
Alt author McDonald, Malcolm.
Chartered Institute of Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE


Subject Brand name products -- Planning.
Brand name products -- Marketing.
Descript 430p.
Note "Published in association with the Chartered Institute of Marketing.".
Alt author McDonald, Malcolm.
Chartered Institute of Marketing.
ISBN 0750622407
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