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SUBJECTS (1-50 of 62)
Brand Name Products
1
Mark
  The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 RIE  UNTIL CLOSING  ASK at the Reading Room
2
Mark
  Ad value : twenty ways advertising works for brands

Oxford : Butterworth-Heinemann, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
3
Mark
  Advertising & markets : a collection of seminal papers

Henley-on-Thames : NTC Publications, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
4
Mark
  The advertising business : operations, creativity, media planning, integrated communications

Thousand Oaks, Calif. : Sage, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
5
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE
6
Mark
  Beyond branding : how the new values of transparency and integrity are changing the world of brands

London : Kogan Page, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B5  8 WEEK LOAN  AVAILABLE
7
Mark
  Brand building on the Internet
Lindström, Martin, 1970-
London : Kogan Page, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1265 L7  8 WEEK LOAN  AVAILABLE
8
Mark
  Brand culture

London : Routledge, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 S362 2006  4 WEEK LOAN  AVAILABLE
9
Mark
  The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
10
Mark
  Brand Hollywood : selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  384.830973 GRA  UNTIL CLOSING  ASK at the Reading Room
11
Mark
  Brand Hollywood selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008. -Access this resource online 		2008
EBOOKS
12
Mark
  Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
13
Mark
  Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
14
Mark
  Brand new justice : how branding places and products can help the developing world
Anholt, Simon.
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 ANH  UNTIL CLOSING  ASK at the Reading Room
15
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
16
Mark
  Brandchild : remarkable insights into the minds of today's global kids and their relationships with
Lindström, Martin, 1970-
London : Kogan Page, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
17
Mark
  Branded : the buying and selling of teenagers
Quart, Alissa.
London : Arrow, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 Q1  8 WEEK LOAN  AVAILABLE
18
Mark
  Branding : from brief to finished solution

Crans-Près-Céligny : RotoVision, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.827 MON  4 WEEK LOAN  AVAILABLE
19
Mark
  Brands and branding

London : Profile, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
20
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
21
Mark
  Brands : the new wealth creators

Basingstoke : Macmillan, c1998.   		c1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
22
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
23
Mark
  Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
24
Mark
  The business of brands
Miller, Jon, 1971-
Chichester : Wiley, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 MIL  UNTIL CLOSING  ASK at the Reading Room
25
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
26
Mark
  Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.82 RIJ  UNTIL CLOSING  ASK at the Reading Room
27
Mark
  The corporate brand
Ind, Nicholas.
Washington Square, N.Y. : New York University Press, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 I3  8 WEEK LOAN  AVAILABLE
28
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.   		2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 CHE  UNTIL CLOSING  ASK at the Reading Room
29
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online 		2011
EBOOKS
30
Mark
  Customize the brand : make it more desirable and profitable.
Nilson, Torsten H., 1949-
Chichester : Wiley, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N7  8 WEEK LOAN  AVAILABLE
31
Mark
  Design alliance : uniting print + Web design to create a total brand presence
Faimon, Peg, 1962-
Cincinnati, Ohio : North Light, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q TK 5105.888 F1  4 WEEK LOAN  AVAILABLE
32
Mark
  Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.   		2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  DUE 07-05-24
33
Mark
  eBrands : building an Internet business at breakneck speed.
Carpenter, Phil.
Boston, Mass. : Harvard Business School, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8270285467 CAR  UNTIL CLOSING  ASK at the Reading Room
34
Mark
  The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
35
Mark
  The fall of advertising and the rise of PR
Ries, Al.
New York : HarperBusiness, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R5  8 WEEK LOAN  AVAILABLE
36
Mark
  Fashion brands : branding style from Armani to Zara.
Tungate, Mark, 1967-
London : Kogan Page, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9940 A2 T9  8 WEEK LOAN  AVAILABLE
37
Mark
  From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
38
Mark
  The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.   		c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
39
Mark
  How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004. -Access this resource online 		2004
EBOOKS
40
Mark
  IMC : the next generation : five steps for delivering value and measuring returns using market commu
Schultz, Don E.
New York : McGraw-Hill, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
41
Mark
  Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 S3  8 WEEK LOAN  AVAILABLE
42
Mark
  International marketing relationships
Bridgewater, Susan.
Basingstoke : Palgrave, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
43
Mark
  Lifestyle brands a guide to aspirational marketing
Saviolo, Stefania.
Basingstoke : Palgrave Macmillan, 2013. -Access this resource online 		2013
EBOOKS
44
Mark
  Luxury fashion branding : trends, tactics, techniques
Okonkwo, Uche.
Basingstoke : Palgrave Macmillan, 2007. -Access this resource online 		2007
EBOOKS
45
Mark
  The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
46
Mark
  The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 F8  8 WEEK LOAN  AVAILABLE
47
Mark
  Performing consumers : global capital and its theatrical seductions
Wickstrom, Maurya.
London : Routledge, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8342 WIC  UNTIL CLOSING  ASK at the Reading Room
48
Mark
  Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.   		c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 P4  8 WEEK LOAN  AVAILABLE
49
Mark
  Smart things to know about brands & branding.
Mariotti, John L., 1941-
Oxford : Capstone, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 M3  8 WEEK LOAN  AVAILABLE
50
Mark
  Strategic brand management
Elliott, Richard H.
Oxford : Oxford University Press, 2007.   		2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.15 E4  4 WEEK LOAN  LOST IN LIB
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