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SUBJECTS (1-3 of 3)
Brand Name Products Planning
1
Mark
  Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P.
New York : Palgrave Macmillan, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 ADA  UNTIL CLOSING  ASK at the Reading Room
2
Mark
  Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 1998.   		1998
BOOK
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 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
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3
Mark
  Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco, 1964-
London : Kogan Page, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 VAN  UNTIL CLOSING  ASK at the Reading Room
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