LEADER 00000nam 2200229 a 4500
001 1578512492
007 t
008 030508s2001 ma a r 001 eng
020 1578512492
040 DLC
050 4 HD 69 B7 H6
050 4 HD69.B7 H55 2001
100 1 Hill, Sam,|d1953-
245 14 The infinite asset :|bmanaging brands to build new value /
|cSam Hill, Chris Lederer.
260 Boston, Mass. :|bHarvard Business School Press,|c2001.
300 238p.
650 0 Brand name products|xManagement.
650 0 Brand name products|xManagement|vCase studies.
700 1 Lederer, Chris,|d1965-
|