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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Record:
Author
Taylor, David, 1964-
Title
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Alternative Title
Brandstretch
Publication Info
Chichester : John Wiley, c2004.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
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Descript
162p.
Note
Spine title: Brandstretch.
ISBN
0470862114
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Author
Taylor, David, 1964-
Subject
Brand name products -- Management.
Brand name products -- Marketing.
Brand name products -- Valuation -- Management.
Product management.
Alternative Title
Brandstretch
Descript
162p.
Note
Spine title: Brandstretch.
ISBN
0470862114
Author
Taylor, David, 1964-
Subject
Brand name products -- Management.
Brand name products -- Marketing.
Brand name products -- Valuation -- Management.
Product management.
Alternative Title
Brandstretch
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
Subject
Brand name products -- Management.
Brand name products -- Marketing.
Brand name products -- Valuation -- Management.
Product management.
Descript
162p.
Note
Spine title: Brandstretch.
ISBN
0470862114
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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