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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-11 of 11)
Business Names
1
Mark
The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 RIE
UNTIL CLOSING
ASK at the Reading Room
2
Mark
Beyond branding : how the new values of transparency and integrity are changing the world of brands
London : Kogan Page, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 B5
8 WEEK LOAN
AVAILABLE
3
Mark
Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 L7
4 WEEK LOAN
AVAILABLE
4
Mark
Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 L9
8 WEEK LOAN
AVAILABLE
5
Mark
The global corporate brand book
Morley, Michael J.
Basingstoke : Palgrave Macmillan, 2009.
Access this resource online
2009
EBOOKS
6
Mark
How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004.
Access this resource online
2004
EBOOKS
7
Mark
Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 S3
8 WEEK LOAN
AVAILABLE
8
Mark
Origination : the geographies of brands and branding
Pike, Andy, 1968- author.
Chichester, West Sussex : Wiley Blackwell, 2015.
Access this resource online
2015
EBOOKS
9
Mark
Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corp
London : Routledge, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 2731 R4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 2731 R4
8 WEEK LOAN
AVAILABLE
10
Mark
The thesaurus of chemical products
London : Edward Arnold, 1986.
1986
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
QD 7 T4
v.1
8 WEEK LOAN
AVAILABLE
BJL 3rd Floor
QD 7 T4
v.2
8 WEEK LOAN
AVAILABLE
Business Names Management
11
Mark
Building strong brands.
Aaker, David A., 1938-
London : Simon and Schuster, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 A1
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 A1
4 WEEK LOAN
AVAILABLE