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SUBJECTS (1-11 of 11)
Business Names
1
Mark
  The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 RIE  UNTIL CLOSING  ASK at the Reading Room
2
Mark
  Beyond branding : how the new values of transparency and integrity are changing the world of brands

London : Kogan Page, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B5  8 WEEK LOAN  AVAILABLE
3
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
4
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
5
Mark
  The global corporate brand book
Morley, Michael J.
Basingstoke : Palgrave Macmillan, 2009. -Access this resource online
2009
EBOOKS
6
Mark
  How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004. -Access this resource online
2004
EBOOKS
7
Mark
  Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 S3  8 WEEK LOAN  AVAILABLE
8
Mark
  Origination : the geographies of brands and branding
Pike, Andy, 1968- author.
Chichester, West Sussex : Wiley Blackwell, 2015. -Access this resource online
2015
EBOOKS
9
Mark
  Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corp

London : Routledge, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
10
Mark
  The thesaurus of chemical products

London : Edward Arnold, 1986.  
1986
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  QD 7 T4  v.1  8 WEEK LOAN  AVAILABLE
 BJL 3rd Floor  QD 7 T4  v.2  8 WEEK LOAN  AVAILABLE
Business Names Management
11
Mark
  Building strong brands.
Aaker, David A., 1938-
London : Simon and Schuster, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
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