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Author Saunders, M. N. K.
Title Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Publisher New York : Pearson Education, 2015.
Edition Seventh edition.



Descript 741 pages.
Content text
Media computer
Carrier online resource
Edition Seventh edition.
Note Revised edition of Research methods for business students, 2012.
Contents Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Note 10 concurrent users. UkHlHU
ISBN 9781292016641 (e-book)
9781292016627
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Author Saunders, M. N. K.
Subject Business -- Research.
Business -- Research -- Data processing.
Alt author Lewis, Philip, 1945-
Thornhill, Adrian.
Descript 741 pages.
Content text
Media computer
Carrier online resource
Edition Seventh edition.
Note Revised edition of Research methods for business students, 2012.
Contents Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Note 10 concurrent users. UkHlHU
ISBN 9781292016641 (e-book)
9781292016627
Author Saunders, M. N. K.
Subject Business -- Research.
Business -- Research -- Data processing.
Alt author Lewis, Philip, 1945-
Thornhill, Adrian.

Subject Business -- Research.
Business -- Research -- Data processing.
Descript 741 pages.
Content text
Media computer
Carrier online resource
Note Revised edition of Research methods for business students, 2012.
Contents Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Note 10 concurrent users. UkHlHU
Alt author Lewis, Philip, 1945-
Thornhill, Adrian.
ISBN 9781292016641 (e-book)
9781292016627

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