Descript |
741 pages. |
Content |
text |
Media |
computer |
Carrier |
online resource |
Edition |
Seventh edition. |
Note |
Revised edition of Research methods for business students, 2012. |
Contents |
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. |
Note |
10 concurrent users. UkHlHU |
ISBN |
9781292016641 (e-book) |
|
9781292016627 |
|