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Author Steinberg, Marc, 1977-
Title Anime's media mix : franchising toys and characters in Japan / Marc Steinberg.
Publication Info Minneapolis : University of Minnesota Press, 2012.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  381.45791453 STE  UNTIL CLOSING  ASK at the Reading Room

Descript xvii, 314 p. : ill. ; 22 cm.
ISBN 081667549x
9780816675494
081667549x
0816675503
9780816675500
Click on the terms below to find similar items in the catalogue
Author Steinberg, Marc, 1977-
Subject Character merchandising -- Japan.
Character toys -- Japan.
Cartoon characters -- Japan.
Comic strip characters -- Japan.
Animated television programs -- Japan -- History and criticism.
Animated films -- Japan -- History and criticism.
Comic books, strips, etc. -- Japan -- History and criticism.
Descript xvii, 314 p. : ill. ; 22 cm.
ISBN 081667549x
9780816675494
081667549x
0816675503
9780816675500
Author Steinberg, Marc, 1977-
Subject Character merchandising -- Japan.
Character toys -- Japan.
Cartoon characters -- Japan.
Comic strip characters -- Japan.
Animated television programs -- Japan -- History and criticism.
Animated films -- Japan -- History and criticism.
Comic books, strips, etc. -- Japan -- History and criticism.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  381.45791453 STE  UNTIL CLOSING  ASK at the Reading Room

Subject Character merchandising -- Japan.
Character toys -- Japan.
Cartoon characters -- Japan.
Comic strip characters -- Japan.
Animated television programs -- Japan -- History and criticism.
Animated films -- Japan -- History and criticism.
Comic books, strips, etc. -- Japan -- History and criticism.
Descript xvii, 314 p. : ill. ; 22 cm.
ISBN 081667549x
9780816675494
081667549x
0816675503
9780816675500

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