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SUBJECTS (1-28 of 28)
Corporate Image
1
Mark
  The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuab
Alsop, Ronald.
New York : Free Press, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 A4  8 WEEK LOAN  AVAILABLE
2
Mark
  Applying codes of business ethics : a report on best practice.
Webley, Simon, 1932-
London : Institute of Business Ethics, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5387 W3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5387 W3  8 WEEK LOAN  AVAILABLE
3
Mark
  The art of identity : creating and managing a successful corporate identity.
Rowden, Mark.
Aldershot : Gower, c2000.  
c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 R8  8 WEEK LOAN  AVAILABLE
4
Mark
  Brand Hollywood : selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  384.830973 GRA  UNTIL CLOSING  ASK at the Reading Room
5
Mark
  Brand Hollywood selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008. -Access this resource online
2008
EBOOKS
6
Mark
  Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
7
Mark
  Campaign strategies and message design : a practitioner's guide from start to finish.
Moffitt, Mary Anne, 1944-
Westport, Conn. : Praeger, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HM 1226 M6  8 WEEK LOAN  AVAILABLE
8
Mark
  Company image and reality : a critique of corporate communications
Bernstein, David, 1928-
London : Cassel / The Advertising Association, c1984.  
c1984
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 B5  8 WEEK LOAN  AVAILABLE
9
Mark
  Corporate reputation and competitiveness
Davies, Gary, 1946-
London : Routledge, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 D2  8 WEEK LOAN  AVAILABLE
10
Mark
  Corporate reputation : managing opportunities and threats

Farnham : Gower, 2011. -Access this resource online
2011
EBOOKS
11
Mark
  Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip.
Hoboken N.J. : Wiley, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 60 K8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 60 K8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 60 K8  4 WEEK LOAN  AVAILABLE
12
Mark
  Corporate social responsibility doing the most good for your company and your cause
Kotler, Philip.
Hoboken N.J. : Wiley, c2005. -Access this resource online
c2005
EBOOKS
13
Mark
  The death of a thousand cuts : corporate campaigns and the attack on the corporation.
Manheim, Jarol B., 1946-
Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59 M2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59 M2  8 WEEK LOAN  AVAILABLE
14
Mark
  Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company
Schmitt, Bernd H.
New York : Free Press, c1999.  
c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 S3  8 WEEK LOAN  AVAILABLE
15
Mark
  The expressive organization : linking identity, reputation, and the corporate brand

Oxford : Oxford University Press, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 E9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 E9  8 WEEK LOAN  AVAILABLE
16
Mark
  The global corporate brand book
Morley, Michael J.
Basingstoke : Palgrave Macmillan, 2009. -Access this resource online
2009
EBOOKS
17
Mark
  How to measure and manage your corporate reputation.
Hannington, Terry.
Aldershot : Gower, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 H2  8 WEEK LOAN  AVAILABLE
18
Mark
  Identity : transforming performance through integrated identity management
Rowden, Mark.
Aldershot : Gower, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.285 ROW  UNTIL CLOSING  ASK at the Reading Room
19
Mark
  The new guide to identity : how to create and sustain change through managing identity.
Olins, Wally.
Aldershot : Gower, 19956.  
 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 O4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 O4  8 WEEK LOAN  AVAILABLE
20
Mark
  New strategies for reputation management : gaining control of issues, crises and corporate social re
Griffin, Andrew, 1972-
London : Kogan Page, 2009.  
2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 G8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 G8  8 WEEK LOAN  AVAILABLE
21
Mark
  Organizational identity in practice

London : Routledge, 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.4012 LER  UNTIL CLOSING  ASK at the Reading Room
22
Mark
  Principles of corporate communication.
Riel, Cees B. M. van.
London : Prentice Hall, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 30.3 R5  8 WEEK LOAN  AVAILABLE
23
Mark
  Putting values into action in business : a study of the development of an 'integrity' value at Smith
Jones, Ian, 1943-
Cambridge : ESRC crentre for research in development, instruction and training, U Notts, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.401 JON  UNTIL CLOSING  ASK at the Reading Room
24
Mark
  The quest for identity : corporate identity strategies, methods and examples.
Schmidt, Klaus, 1946-
London : Cassell, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 S3  8 WEEK LOAN  AVAILABLE
25
Mark
  Reputation, image, and impression management
Bromley, D. B. (Dennis Basil), 1924-
Chichester : Wiley, 1993.  
1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  BF 323 S63 B8  8 WEEK LOAN  AVAILABLE
26
Mark
  Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corp

London : Routledge, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
27
Mark
  Strategic communications management : making public relations work
White, Jon.
Harlow : Addison-Wesley Pub./Economist Intelligence Unit, c1995.  
c1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59 W5  8 WEEK LOAN  AVAILABLE
28
Mark
  Trading identities : why countries and companies are taking on each others' roles.
Olins, Wally.
London : Foreign Policy Centre, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 O4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 O4  8 WEEK LOAN  AVAILABLE
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