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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-28 of 28)
Corporate Image
1
Mark
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuab
Alsop, Ronald.
New York : Free Press, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 A4
8 WEEK LOAN
AVAILABLE
2
Mark
Applying codes of business ethics : a report on best practice.
Webley, Simon, 1932-
London : Institute of Business Ethics, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5387 W3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
q HF 5387 W3
8 WEEK LOAN
AVAILABLE
3
Mark
The art of identity : creating and managing a successful corporate identity.
Rowden, Mark.
Aldershot : Gower, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 R8
8 WEEK LOAN
AVAILABLE
4
Mark
Brand Hollywood : selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
384.830973 GRA
UNTIL CLOSING
ASK at the Reading Room
5
Mark
Brand Hollywood selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.
Access this resource online
2008
EBOOKS
6
Mark
Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
7
Mark
Campaign strategies and message design : a practitioner's guide from start to finish.
Moffitt, Mary Anne, 1944-
Westport, Conn. : Praeger, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HM 1226 M6
8 WEEK LOAN
AVAILABLE
8
Mark
Company image and reality : a critique of corporate communications
Bernstein, David, 1928-
London : Cassel / The Advertising Association, c1984.
c1984
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 B5
8 WEEK LOAN
AVAILABLE
9
Mark
Corporate reputation and competitiveness
Davies, Gary, 1946-
London : Routledge, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 D2
8 WEEK LOAN
AVAILABLE
10
Mark
Corporate reputation : managing opportunities and threats
Farnham : Gower, 2011.
Access this resource online
2011
EBOOKS
11
Mark
Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip.
Hoboken N.J. : Wiley, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 60 K8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 60 K8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 60 K8
4 WEEK LOAN
AVAILABLE
12
Mark
Corporate social responsibility doing the most good for your company and your cause
Kotler, Philip.
Hoboken N.J. : Wiley, c2005.
Access this resource online
c2005
EBOOKS
13
Mark
The death of a thousand cuts : corporate campaigns and the attack on the corporation.
Manheim, Jarol B., 1946-
Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59 M2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59 M2
8 WEEK LOAN
AVAILABLE
14
Mark
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company
Schmitt, Bernd H.
New York : Free Press, c1999.
c1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 S3
8 WEEK LOAN
AVAILABLE
15
Mark
The expressive organization : linking identity, reputation, and the corporate brand
Oxford : Oxford University Press, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 E9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 E9
8 WEEK LOAN
AVAILABLE
16
Mark
The global corporate brand book
Morley, Michael J.
Basingstoke : Palgrave Macmillan, 2009.
Access this resource online
2009
EBOOKS
17
Mark
How to measure and manage your corporate reputation.
Hannington, Terry.
Aldershot : Gower, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 H2
8 WEEK LOAN
AVAILABLE
18
Mark
Identity : transforming performance through integrated identity management
Rowden, Mark.
Aldershot : Gower, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659.285 ROW
UNTIL CLOSING
ASK at the Reading Room
19
Mark
The new guide to identity : how to create and sustain change through managing identity.
Olins, Wally.
Aldershot : Gower, 19956.
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 O4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 O4
8 WEEK LOAN
AVAILABLE
20
Mark
New strategies for reputation management : gaining control of issues, crises and corporate social re
Griffin, Andrew, 1972-
London : Kogan Page, 2009.
2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 G8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 G8
8 WEEK LOAN
AVAILABLE
21
Mark
Organizational identity in practice
London : Routledge, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.4012 LER
UNTIL CLOSING
ASK at the Reading Room
22
Mark
Principles of corporate communication.
Riel, Cees B. M. van.
London : Prentice Hall, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 30.3 R5
8 WEEK LOAN
AVAILABLE
23
Mark
Putting values into action in business : a study of the development of an 'integrity' value at Smith
Jones, Ian, 1943-
Cambridge : ESRC crentre for research in development, instruction and training, U Notts, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.401 JON
UNTIL CLOSING
ASK at the Reading Room
24
Mark
The quest for identity : corporate identity strategies, methods and examples.
Schmidt, Klaus, 1946-
London : Cassell, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 S3
8 WEEK LOAN
AVAILABLE
25
Mark
Reputation, image, and impression management
Bromley, D. B. (Dennis Basil), 1924-
Chichester : Wiley, 1993.
1993
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
BF 323 S63 B8
8 WEEK LOAN
AVAILABLE
26
Mark
Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corp
London : Routledge, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 2731 R4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 2731 R4
8 WEEK LOAN
AVAILABLE
27
Mark
Strategic communications management : making public relations work
White, Jon.
Harlow : Addison-Wesley Pub./Economist Intelligence Unit, c1995.
c1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59 W5
8 WEEK LOAN
AVAILABLE
28
Mark
Trading identities : why countries and companies are taking on each others' roles.
Olins, Wally.
London : Foreign Policy Centre, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 O4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 O4
8 WEEK LOAN
AVAILABLE