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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-13 of 13)
Customer Loyalty
1
Mark
Capturing customers' hearts : leave the competition to chase their pockets.
Clegg, Brian.
Harlow : Financial Times Prentice Hall, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 C6
8 WEEK LOAN
AVAILABLE
2
Mark
Commitment-led marketing : the key to brand profits is in the customer's mind
Hofmeyr, Jan.
Lansdowne, South Africa : Juta Academic, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 H7
8 WEEK LOAN
AVAILABLE
3
Mark
Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017.
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2017
EBOOKS
4
Mark
Customer culture : how Fed Ex and other great companies put the customer first every day.
Basch, Michael D.
Upper Saddle River, N.J. : Financial Times/Prenctice Hall, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 58.7 B2
8 WEEK LOAN
AVAILABLE
5
Mark
Customers that count : how to build living relationships with your most valuable customers
Cram, Tony.
London : Financial Times Prentice Hall, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 C8
8 WEEK LOAN
AVAILABLE
6
Mark
The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe, 1974-
New York : McGraw-Hill Education, [2013]
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2013
EBOOKS
7
Mark
Improving customer satisfaction, loyalty, and profit : an integrated measurement and management syst
Johnson, Michael David.
San Francisco : Jossey-Bass, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.335 J6
8 WEEK LOAN
AVAILABLE
8
Mark
The loyalty effect : the hidden force behind growth, profits, and lasting value
Reichheld, Frederick F.
Boston, Mass. : Harvard Business School Press, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 R3
8 WEEK LOAN
AVAILABLE
9
Mark
Loyalty rules! : how today's leaders build lasting relationships.
Reichheld, Frederick F.
Boston, Mass. : Harvard Business School Press, c2001.
c2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 R3
8 WEEK LOAN
AVAILABLE
10
Mark
Managing the customer experience : turning customers into advocates
Smith, Shaun.
London : Financial Times Prentice Hall, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.5 S6
4 WEEK LOAN
AVAILABLE
11
Mark
Researching customer satisfaction & loyalty how to find out what people really think
Szwarc, Paul.
London : Kogan Page, 2005.
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2005
EBOOKS
12
Mark
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profi
New York, N.Y. : McGraw-Hill, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 U4
8 WEEK LOAN
AVAILABLE
13
Mark
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty.
Thompson, Harvey.
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 T4
8 WEEK LOAN
AVAILABLE
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