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Author Hughes, Arthur Middleton.
Title Strategic database marketing : the masterplan for starting and managing a profitable, custom[er]-based marketing program.
Publication Info New York : McGraw-Hill, c2000.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 H8  8 WEEK LOAN  AVAILABLE

Descript 439p.
Edition 2nd ed.
ISBN 0071351825
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Author Hughes, Arthur Middleton.
Subject Database marketing -- Planning.
Descript 439p.
Edition 2nd ed.
ISBN 0071351825
Author Hughes, Arthur Middleton.
Subject Database marketing -- Planning.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 H8  8 WEEK LOAN  AVAILABLE

Subject Database marketing -- Planning.
Descript 439p.
ISBN 0071351825

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