LEADER 00000nam 2200205 a 4500
001 0071351825
007 t
008 040804s2000 ny a r 001 eng
020 0071351825
040 CURLLC
050 4 HF 5415.126 H8
100 1 Hughes, Arthur Middleton.
245 10 Strategic database marketing :|bthe masterplan for
starting and managing a profitable, custom[er]-based
marketing program.
250 2nd ed.
260 New York :|bMcGraw-Hill,|cc2000.
300 439p.
650 0 Database marketing|xPlanning.
|