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Author
Phillips, Andrea, 1974-
Title
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips.
Publication Info
New York : McGraw-Hill, c2012.
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Descript
xii, 272 p. : ill. (some col.)
Note
200 annual accesses. UkHlHU
ISBN
9780071791533 (e-book)
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Author
Phillips, Andrea, 1974-
Subject
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Descript
xii, 272 p. : ill. (some col.)
Note
200 annual accesses. UkHlHU
ISBN
9780071791533 (e-book)
Author
Phillips, Andrea, 1974-
Subject
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Subject
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Descript
xii, 272 p. : ill. (some col.)
Note
200 annual accesses. UkHlHU
ISBN
9780071791533 (e-book)
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