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Author Barnett, David N.
Title Brand protection in the online world : a comprehensive guide / David N. Barnett.
Publication Info London : KoganPage, 2017.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE

Descript 268 pages : illustrations (black and white) ; 24 cm
Note Includes index.
Contents Chapter - 1 -: Introduction; Chapter - 2 -: Domain names; Chapter - 3 -: General brand use and abuse; Chapter - 4 -: E-commerce activity and marketplaces; Chapter - 5 -: Social media; Chapter - 6 -: Online fraud; Chapter - 7 -: Digital piracy; Chapter - 8 -: Mobile apps; Chapter - 9 -: Sponsored-ad monitoring; Chapter - 10 -: Affiliate monitoring; Chapter - 11 -: 'Deep' and 'Dark' Web; Chapter - 12 -: Additional and future areas of interest
ISBN 9780749478698 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Barnett, David N.
Subject Brand name products -- Law and legislation.
Electronic commerce -- Law and legislation.
Internet -- Law and legislation.
Trademark infringement.
Descript 268 pages : illustrations (black and white) ; 24 cm
Note Includes index.
Contents Chapter - 1 -: Introduction; Chapter - 2 -: Domain names; Chapter - 3 -: General brand use and abuse; Chapter - 4 -: E-commerce activity and marketplaces; Chapter - 5 -: Social media; Chapter - 6 -: Online fraud; Chapter - 7 -: Digital piracy; Chapter - 8 -: Mobile apps; Chapter - 9 -: Sponsored-ad monitoring; Chapter - 10 -: Affiliate monitoring; Chapter - 11 -: 'Deep' and 'Dark' Web; Chapter - 12 -: Additional and future areas of interest
ISBN 9780749478698 (pbk.)
Author Barnett, David N.
Subject Brand name products -- Law and legislation.
Electronic commerce -- Law and legislation.
Internet -- Law and legislation.
Trademark infringement.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE
 BJL 2nd Floor  K1568 .B367 2017  8 WEEK LOAN  AVAILABLE

Subject Brand name products -- Law and legislation.
Electronic commerce -- Law and legislation.
Internet -- Law and legislation.
Trademark infringement.
Descript 268 pages : illustrations (black and white) ; 24 cm
Note Includes index.
Contents Chapter - 1 -: Introduction; Chapter - 2 -: Domain names; Chapter - 3 -: General brand use and abuse; Chapter - 4 -: E-commerce activity and marketplaces; Chapter - 5 -: Social media; Chapter - 6 -: Online fraud; Chapter - 7 -: Digital piracy; Chapter - 8 -: Mobile apps; Chapter - 9 -: Sponsored-ad monitoring; Chapter - 10 -: Affiliate monitoring; Chapter - 11 -: 'Deep' and 'Dark' Web; Chapter - 12 -: Additional and future areas of interest
ISBN 9780749478698 (pbk.)

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