Descript |
268 pages : illustrations (black and white) ; 24 cm |
Note |
Includes index. |
Contents |
Chapter - 1 -: Introduction; Chapter - 2 -: Domain names; Chapter - 3 -: General brand use and abuse; Chapter - 4 -: E-commerce activity and marketplaces; Chapter - 5 -: Social media; Chapter - 6 -: Online fraud; Chapter - 7 -: Digital piracy; Chapter - 8 -: Mobile apps; Chapter - 9 -: Sponsored-ad monitoring; Chapter - 10 -: Affiliate monitoring; Chapter - 11 -: 'Deep' and 'Dark' Web; Chapter - 12 -: Additional and future areas of interest |
ISBN |
9780749478698 (pbk.) |
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