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Title Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / [electronic resource] . edited by K. Scott Swan, Shaoming Zou.
Publication Info Bingley : Emerald, 2012.



Descript xx, 339 p. : ill.
Note .
ISBN 9781781900161
9781781900178
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Series Advances in international marketing ; v. 23
Subject Export marketing.
International business enterprises.
Alt author Swan, K. Scott.
Zou, Shaoming.
ebrary, Inc.
Descript xx, 339 p. : ill.
Note .
ISBN 9781781900161
9781781900178
Series Advances in international marketing ; v. 23
Subject Export marketing.
International business enterprises.
Alt author Swan, K. Scott.
Zou, Shaoming.
ebrary, Inc.

Subject Export marketing.
International business enterprises.
Descript xx, 339 p. : ill.
Note .
Alt author Swan, K. Scott.
Zou, Shaoming.
ebrary, Inc.
ISBN 9781781900161
9781781900178

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