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Title Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.
Publication Info Los Angeles, [Calif.] ; London : SAGE, 2012.


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Descript xv, 175 p. : ill. (some col.)
Contents Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham Designing Easy-To-Read Text - James Hartley Making Written Materials Easy to Understand - Marieke Kools Making Written Materials Easy to Use - Marieke Kools Using Graphics Effectively in Text - Patricia Wright Developing Evidence-based Content for Health Promotion Materials - Charles Abraham Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema Conclusions and Recommendations - Charles Abraham and Marieke Kools
Note Unlimited number of concurrent users. UkHlHU
ISBN 9781446254172 (e-book)
9781847871862 (pbk.)
9781847871855 (hbk.)
 Click on the terms below to find similar items in the catalogue
Subject Medical writing.
Communication in medicine.
Health promotion -- Information resources -- Design.
Alt author Abraham, Charles.
Kools, Marieke, 1978-
Descript xv, 175 p. : ill. (some col.)
Contents Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham Designing Easy-To-Read Text - James Hartley Making Written Materials Easy to Understand - Marieke Kools Making Written Materials Easy to Use - Marieke Kools Using Graphics Effectively in Text - Patricia Wright Developing Evidence-based Content for Health Promotion Materials - Charles Abraham Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema Conclusions and Recommendations - Charles Abraham and Marieke Kools
Note Unlimited number of concurrent users. UkHlHU
ISBN 9781446254172 (e-book)
9781847871862 (pbk.)
9781847871855 (hbk.)
Subject Medical writing.
Communication in medicine.
Health promotion -- Information resources -- Design.
Alt author Abraham, Charles.
Kools, Marieke, 1978-

Subject Medical writing.
Communication in medicine.
Health promotion -- Information resources -- Design.
Descript xv, 175 p. : ill. (some col.)
Contents Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham Designing Easy-To-Read Text - James Hartley Making Written Materials Easy to Understand - Marieke Kools Making Written Materials Easy to Use - Marieke Kools Using Graphics Effectively in Text - Patricia Wright Developing Evidence-based Content for Health Promotion Materials - Charles Abraham Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema Conclusions and Recommendations - Charles Abraham and Marieke Kools
Note Unlimited number of concurrent users. UkHlHU
Alt author Abraham, Charles.
Kools, Marieke, 1978-
ISBN 9781446254172 (e-book)
9781847871862 (pbk.)
9781847871855 (hbk.)
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Click link and copy URL from browser navigation toolbar

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