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Author Peppers, Don.
Title Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
Publication Info Hoboken, New Jersey : John Wiley & Sons, c2004.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 P4  8 WEEK LOAN  AVAILABLE

Descript 516p.
ISBN 047148590X
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Author Peppers, Don.
Subject Customer relations -- Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems -- Marketing.
Alt author Rogers, Martha.
Descript 516p.
ISBN 047148590X
Author Peppers, Don.
Subject Customer relations -- Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems -- Marketing.
Alt author Rogers, Martha.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 P4  8 WEEK LOAN  AVAILABLE

Subject Customer relations -- Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems -- Marketing.
Descript 516p.
Alt author Rogers, Martha.
ISBN 047148590X

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