| Descript |
408 pages : illustrations (colour), maps (colour) ; 28 cm |
| Content |
text txt |
| Media |
unmediated n |
| Carrier |
volume nc |
| Edition |
10th edition |
|
Global edition |
| Contents |
PART 1: THE GLOBALMANAGER'S ENVIRONMENT1. Assessingthe Environment: Political, Economic, Legal, Technological2. ManagingInterdependence: Social Responsibility, Ethics, SustainabilityComprehensiveCase 1:EliminatingModern Slavery From Supply Chains: Can Nestle Lead the Way? (Africa/prizewinning)ComprehensiveCase 2:EnrichNot Exploit: Can the New CSR Strategy Help The Body Shop Regain Its Glory?(Global) PART 2: THECULTURAL CONTEXT OF GLOBAL MANAGEMENT3.Understanding the Role of Culture4. CommunicatingAcross Cultures5.Cross-Cultural Negotiation and Decision MakingComprehensiveCase3:Cross-CulturalChallenges for a Singaporean Expatriate in Zurich (Singapore/Switzerland)ComprehensiveCase 4:AnjuPathak Returns to India (India) PART 3:FORMULATING AND IMPLEMENTING STRATEGY FOR INTERNATIONAL AND GLOBAL OPERATIONS6. FormulatingStrategy7.Implementing Strategy: Strategic Alliances, Small Businesses, Emerging EconomyFirms8.Organization Structure and Control SystemsComprehensiveCase5:Amazon in China: Can Elaine Chang Crack the Chinese Market?(China/Global) ComprehensiveCase 6:Comingto America: A Successful Japanese Acquisition in Global Business (Japan)ComprehensiveCase 7:Souq.comand the Battle for the Future of eCommerce in the MENA (Global/MENA) PART4: GLOBAL HUMAN RESOURCES MANAGEMENT9. Staffing, Training, and Compensation for Global Operations10. Developing a Global Management Cadre11. Motivating and LeadingComprehensive Case 8:Daimler Chrysler: Facing a Media Firestorm(Germany/Global)Comprehensive Case 9:Cirque de Soleil's Global Human ResourcesPractices (Global) IntegrativeSectionIntegrative Term ProjectComprehensive Case 10:IKEA's Challenges in Russia (Russia) |
| Note |
Previous edition: 2017 |
| ISBN |
1292430362 paperback |
|
9781292430362 paperback |
|
