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Title Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 / edited and introduced by David Golding.
Alternative Title IPA Effectiveness Awards 2010
Publication Info London : World Advertising Research Centre, 2010.


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 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE
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Descript xxxiv, 814 p. : ill. (some col.) ; 25 cm.
ISBN 9781841162201
1841162205 (hbk.) :
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Subject IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Alternative Title IPA Effectiveness Awards 2010
Descript xxxiv, 814 p. : ill. (some col.) ; 25 cm.
ISBN 9781841162201
1841162205 (hbk.) :
Subject IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Alternative Title IPA Effectiveness Awards 2010
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE

Subject IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Descript xxxiv, 814 p. : ill. (some col.) ; 25 cm.
Alt author Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN 9781841162201
1841162205 (hbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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