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BJL CLASSMARK
KDL CLASSMARK
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Record 2 of 2
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Author
Kapferer, Jean-Noël.
Title
The luxury strategy [electronic resource] : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien.
Publication Info
London : Kogan Page, 2012.
Edition
2nd ed.
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Descript
xi, 395 p. : ill.
Edition
2nd ed.
ISBN
0749464925
9780749464929
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Author
Kapferer, Jean-Noël.
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Alt author
Bastien, Vincent.
Descript
xi, 395 p. : ill.
Edition
2nd ed.
ISBN
0749464925
9780749464929
Author
Kapferer, Jean-Noël.
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Alt author
Bastien, Vincent.
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Descript
xi, 395 p. : ill.
Alt author
Bastien, Vincent.
ISBN
0749464925
9780749464929
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