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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-11 of 11)
Market Segmentation
1
Mark
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan.
Boston, Mass. : Harvard Business School, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.153 K4
8 WEEK LOAN
AVAILABLE
2
Mark
Culture and positioning as determinant strategy : personality and the business organization.
Ellson, Tony, 1953-
Basingstoke : Palgrave Macmillan, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 E4
8 WEEK LOAN
AVAILABLE
3
Mark
Curation nation : how to win in a world where consumers are creators
Rosenbaum, Steven C.
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.802 ROS
UNTIL CLOSING
ASK at the Reading Room
4
Mark
Customize the brand : make it more desirable and profitable.
Nilson, Torsten H., 1949-
Chichester : Wiley, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 N7
8 WEEK LOAN
AVAILABLE
5
Mark
Enterprise one to one : tools for competing in the interactive age
Peppers, Don.
New York : Currency Doubleday, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.127 P4
8 WEEK LOAN
AVAILABLE
6
Mark
Internal marketing directions for management
London : Routledge, 2000.
Access this resource online
2000
EBOOKS
7
Mark
Internal marketing : directions of management
London : Routledge, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 I6
8 WEEK LOAN
AVAILABLE
8
Mark
The long tail : how endless choice is creating unlimited demand
Anderson, Chris, 1961-
London : Random House Business, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.802 AND
UNTIL CLOSING
ASK at the Reading Room
9
Mark
Market segmentation : how to do it, how to profit from it
McDonald, Malcolm.
Oxford : Butterworth-Heinemann, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.127 M1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.127 M1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.127 M1
8 WEEK LOAN
AVAILABLE
10
Mark
The market segmentation workbook : target marketing for marketing managers
Dibb, Sally, 1963-
Andover : Cengage Learning, c1996.
c1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.127 D5
4 WEEK LOAN
AVAILABLE
11
Mark
The one to one future : building business relationships one customer at a time
Peppers, Don.
London : Piatkus, 1994.
1994
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.127 P4
8 WEEK LOAN
AVAILABLE
Access this resource online
