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Author Neal, Cathy.
Title Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Publication Info North Ryde, N.S.W. : McGraw-Hill, 2004.
Edition 4th ed.

Subject Consumer behavior -- Australia.
Consumer behavior -- Australia -- Case studies.
Market surveys -- Australia.
Market surveys -- Australia -- Case studies.
Consumer behavior -- New Zealand.
Consumer behavior -- New Zealand -- Case studies.
Market surveys -- New Zealand.
Market surveys -- New Zealand -- Case studies.
Descript 668p.
Alt author Quester, Pascale Genevieve.
Hawkins, Del I.
ISBN 0074713493

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