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SUBJECTS (1-50 of 467)
Marketing
1
Mark
  The 20 Ps of marketing : a complete guide to marketing strategy
Pearson, David J.
London : KoganPage, 2014. -Access this resource online
2014
EBOOKS
2
Mark
  The accountant's role in marketing.
Harrison, Graeme.
Coventry : U. of Warwick, 1978.  
1978
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HC 10 W293 (85)  8 WEEK LOAN  ASK AT HDC
3
Mark
  Advanced cases in marketing management
Bursk, Edward Collins.
Englewood Cliffs, N.J. : Prentice-Hall, 1968.  
1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 B9  8 WEEK LOAN  AVAILABLE
4
Mark
  Ageless marketing : strategies for reaching the hearts & minds of the new customer majority
Wolfe, David B.
Chicago, Ill. : Dearborn Trade Publishing, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 W8  8 WEEK LOAN  AVAILABLE
5
Mark
  Agricultural marketing in Africa.
Whetham, Edith Holt.
London : Oxford University Press, 1972.  
1972
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2116.4 W5  8 WEEK LOAN  AVAILABLE
6
Mark
  An analysis of vehicle routing in Thorn Lighting bulk warehouse transport system.
Dixon, John Stephen.
1972.  
1972
THESIS
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  T/H 1972 M.Sc. D6  UNTIL CLOSING  ASK AT HDC
7
Mark
  The anatomy of buzz : how to create word-of-mouth marketing.
Rosen, Emanuel.
New York : Doubleday/Random House, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.95 R8  8 WEEK LOAN  AVAILABLE
8
Mark
  Anticipations and purchases : an analysis of consumer behavior.
Juster, F. Thomas (Francis Thomas), 1926-
Princeton, N.J. : Princeton University Press, 1964.  
1964
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 J9  8 WEEK LOAN  AVAILABLE
9
Mark
  The art and science of marketing : marketing for marketing managers
Dowling, Grahame R. (Grahame Robert)
Oxford : Oxford University Press, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.8 DOW  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  658.8 DOW  4 WEEK LOAN  AVAILABLE
10
Mark
  The basic arts of marketing.
Willsmer, Ray L.
London : Business Books, 1984.  
1984
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 W7  8 WEEK LOAN  AVAILABLE
11
Mark
  Basic marketing : a global-managerial approach
Perreault, William D.
New York : McGraw-Hill/Irwin, c2005.  
c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 P4  8 WEEK LOAN  AVAILABLE
12
Mark
  Basic marketing : principles and practice.
Cannon, Tom.
London : Cassell, 1992.  
1992
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
13
Mark
  Basic marketing : principles and practice.
Cannon, Tom.
London : Cassell, 1996.  
1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.8 CAN  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  658.8 CAN  4 WEEK LOAN  AVAILABLE
14
Mark
  Beat the Crisis 33 Quick Solutions for Your Company
Simon, Hermann.
New York, NY : Springer, [2010] -Access this resource online
2010
EBOOKS
15
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  DUE 12-08-21
16
Mark
  Beyond traditional marketing : innovations in marketing practice
Kashani, Kamran.
Chichester : Wiley, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K1  8 WEEK LOAN  AVAILABLE
17
Mark
  Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
18
Mark
  Brandmaps : the competitive marketing strategy game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1994.  
1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.125 C4  8 WEEK LOAN  AVAILABLE
19
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
20
Mark
  British tastes : an enquiry into the likes and dislikes of the regional consumer.
Allen, David Elliston.
London : Hutchinson, 1968.  
1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HN 385 A4  8 WEEK LOAN  AVAILABLE
21
Mark
  Business marketing : connecting strategy, relationships, and learning.
Dwyer, F. Robert.
New York : McGraw-Hill, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 D9  4 WEEK LOAN  AVAILABLE
22
Mark
  The business marketing course : managing in complex networks
Ford, David, 1944-
Chichester : Wiley, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
23
Mark
  The business marketing course : managing in complex networks

Chichester : John Wiley & Sons, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
24
Mark
  Business monitor : wholesaling.
Central Statistical Office.
London : HMSO, 1987-1995.  
1995
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HF 5415 C3  1985  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1986  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1987  NOT FOR LOAN  LIB USE ONLY
Click to view copies/volumes at all libraries
25
Mark
  Business to business marketing : a value-driven approach.
Biemans, Wim G.
London : McGraw-Hill, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
26
Mark
  Cambridge marketing handbook : communications
Bax, Steve.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
27
Mark
  Cambridge marketing handbook : digital
Bax, Steve.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
28
Mark
  Cambridge marketing handbook : distribution
Meyer, Karl A., 1958-
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
29
Mark
  Cambridge marketing handbook : law
Kapur, Kiran.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
30
Mark
  Cambridge marketing handbook : pricing points
Macdivitt, Harry.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
31
Mark
  Cambridge marketing handbook : products
Wilson, Tony.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
32
Mark
  Cambridge marketing handbook : research
Bax, Steve.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
33
Mark
  Cambridge marketing handbook : services
Hatcher, Andrew.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
34
Mark
  Cambridge marketing handbook : stakeholder
Nicklin, Terry.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
35
Mark
  Case studies in corporate planning
Society for Long Range Planning.
London : Pitman, 1973.  
1973
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2741 C3  8 WEEK LOAN  AVAILABLE
36
Mark
  Cases in consumer behavior
Blackwell, Roger D.
New York : Holt,Rinehart and Winston, 1969.  
1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 B6  8 WEEK LOAN  AVAILABLE
37
Mark
  The changing pattern of distribution
Stacey, Nicholas Anthony Howard.
London : Business Publications, 1958.  
1958
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S7  8 WEEK LOAN  AVAILABLE
38
Mark
  Cheap : the real cost of the global trend for bargains, discounts & customer choice
Bosshart, David.
London : Kogan Page, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
39
Mark
  Comparative management and marketing : texts and readings.
Boddewyn, J. J. (Jean J.)
Glenview : Scott Foresman, 1969.  
1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 31 B6  8 WEEK LOAN  AVAILABLE
40
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.  
1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
41
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.  
1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
42
Mark
  The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm.
London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013] -Access this resource online
2013
EBOOKS
43
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
44
Mark
  Computer simulation of competitive market response.
Amstutz, Arnold E.
Cambridge, Mass. : M.I.T. Press, 1967.  
1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 A5  8 WEEK LOAN  AVAILABLE
45
Mark
  A conceptual framework of a market decision process.
Golledge, Reginald G.
Iowa : U. of Iowa, 1967.  
1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  q G 2 I64 D6(4)  8 WEEK LOAN  AVAILABLE
46
Mark
  Conference proceedings of the first Conference of British Teachers of Marketing at Advance Level; Re
Conference of British Teachers of Marketing at Advanced Level, lst, Harrogate 1966.
 
 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415 C7  8 WEEK LOAN  AVAILABLE
47
Mark
  Conspicuous consumption : a study of exceptional consumer behaviour.
Mason, Roger S.
Farnborough : Gower, 1981.  
1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 M4  8 WEEK LOAN  AVAILABLE
48
Mark
  The consumer and the market. : Understanding society.
Open University.
Bletchley : Open University, 1972.  
1972
CASSETTE
LOCATION SHELVED AT LOAN TYPE STATUS
 Ask at Help Desk  A/T 11  7 DAYS  ASK AT HDC
49
Mark
  Consumer behavior and culture : consequences for global marketing and advertising.
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
50
Mark
  Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Los Angeles, Calif. ; London : Sage, c2011.  
c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  DUE 08-07-21
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
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