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Author Ryans, Adrian B., 1945-
Title Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
Publication Info Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE

Descript 256p.
ISBN 9780470742976
0470742976
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Author Ryans, Adrian B., 1945-
Subject Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
Descript 256p.
ISBN 9780470742976
0470742976
Author Ryans, Adrian B., 1945-
Subject Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE

Subject Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
Descript 256p.
ISBN 9780470742976
0470742976

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