Marketing Europe Case Studies
European casebook on principles of marketing.
BJL
BOOK
1997
Marketing in Europe : case studies.
BJL
BOOK
1994
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2001
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2004
5 additional entries
Marketing Europe Central Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Eastern : The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, editor.
The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, edito
BJL ; HF 3496.5 C3
BOOK
1995
Marketing Europe Eastern Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Management
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advanta
BJL ; HF 5415.12 E8 B8
BOOK
1994
Marketing management / Philip Kotler, Kevin Lane Keller.
BJL ; HF 5415.13 K8
BOOK
2016
Marketing management by Philip Kotler / Philip Kotler, Kevin Lane Keller.
Online materials
EBOOKS
2016
Marketing Europe Management Case Studies : Marketing management / Philip Kotler ... [et al.].
Marketing management / Philip Kotler ... [et al.].
BJL ; q HF 5415.13 K8
BOOK
2009
Marketing Europe Statistics : European marketing data and statistics 1996.; Euromonitor.
European marketing data and statistics 1996.
BJL ; q HA 1107 E8
BOOK
1996
Marketing European Economic Community Countries : International marketing and purchasing : a survey among marketing and purchasing executives in five European countries / edited by Peter W. Turnbull and Malcolm T. Cunningham in association with I.D. Ford and Elling Homse.
International marketing and purchasing : a survey among marketing and purchasing executives in five E
BJL ; HF 5415.12 E8 I6
BOOK
1981
Marketing European Union : European business and marketing / edited by Phil Harris and Frank McDonald.
European business and marketing / edited by Phil Harris and Frank McDonald.
BJL ; HF 5415.12 E8 E8
BOOK
2004
Marketing Evaluation Examinations Study Guides : Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.; Lomax, Wendy.
Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.
BJL ; q HF 5415.122 L8
BOOK
2005
Marketing Financial Aspects : Financial aspects of marketing.; Ward, Keith,
Financial aspects of marketing.
BJL
BOOK
1989
Marketing Forecasting
The future of marketing : critical 21st century perspectives / edited by Philip J. Kitchen.
BJL ; HF 5415 F9
BOOK
2003
Marketing apocalypse : eschatology, escapology, and the illusion of the end / edited by Stephen Brown
BJL ; HF 5415.122 M3
BOOK
1996
Marketing Great Britain
ATV marketing annual.
BJL ; q HA 1138 M6 A8
BOOK
1974
ATV marketing manual.
BJL ; q HA 1138 M6 A8
BOOK
1971
ATV marketing manuel.
BJL ; q HA 1138 M6 A8
BOOK
1979
Empire trade : a concise handbook to the markets of the British empire.
BJL ; HF 3504 W7
BOOK
1938
Marketing campaigns.
BJL ; HF 5415.13 C2
BOOK
c1998
Marketing Great Britain History
Rowntree and the marketing revolution, 1862-1969.
BJL ; HD 9200 G74 R8
BOOK
1995
Worlds apart : the market and the theater in Anglo-American thought, 1550-1750.
BJL ; PN 2585 A2
BOOK
c1986
Marketing Health Services : Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.; Owens, John.
Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.
BJL ; HV 688 G7 O9
BOOK
1993
Marketing History : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Home Economics Great Britain History Juvenile Literature : Food / Kathleen Cox and Pat Hughes.; Cox, Kathleen.
Food / Kathleen Cox and Pat Hughes.
Education Resources
BOOK
1996
Marketing India
Agricultural marketing in India : annual report of the Directorate of Marketing and Inspection for th
BJL ; HD 9016 I32 I3
BOOK
1950
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Co-operative marketing of cotton : (a few case studies).
BJL ; HD 9086 I32 I3
BOOK
1965
Marketing in India.
BJL ; HF 5415.12 I3 G7
BOOK
1943
3 additional entries
Marketing India Forecasting : Beyond consumer marketing : sectoral marketing and emerging trends.; Panwar, J. S.,
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Marketing Information Systems : Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.; Peppers, Don.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
BJL ; HF 5415.5 P4
BOOK
c2004
Marketing Ireland Psychological Aspects : Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.; Gaffey, Sheila.
Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.
BJL ; HF5415.12.I73
BOOK
c2004
Marketing Islamic Countries : Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt.
Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingha
BJL ; HF 5415.12 I74 E5
BOOK
2015
Marketing Islamic Countries Case Studies : Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
BJL ; HF 5415.12 I74 M3
BOOK
2007
Marketing Japan
Industrial marketing in Japan.
BJL ; HF 5415.12 J3 I4
BOOK
1978
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.
BJL ; HF 5415.12 J3 K8
BOOK
1985
Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka.
BJL ; HF 1416.6 J3 J6
BOOK
1996
Marketing Japan Case Studies : Case studies in Japanese management / Parissa Haghiran, Philippe Gagnon.; Haghirian, Parissa,
Case studies in Japanese management / Parissa Haghiran, Philippe Gagnon.
Online materials ; HD70.J3 .C37 2011
EBOOKS
2011
Marketing Key Accounts
How come you can't identify your key customers? : the essential guide to key account selection / Pete
BJL ; HF 5438.8 K48 C5
BOOK
2002
Key account management : a complete action kit of tools and techniques for achieving profitable key s
BJL ; HF 5438.8 K48 C5
BOOK
c2004
Marketing Latin America Case Studies : Marketing in the emerging markets of Latin America.; Marinov, Marin,
Marketing in the emerging markets of Latin America.
BJL ; HF 5415.12 L3 M3
BOOK
c2005
Marketing Law And Legislation : International agency, distribution and licensing agreements / written and edited by Richard Christou.; Christou, Richard.
International agency, distribution and licensing agreements / written and edited by Richard Christou.
BJL ; K 1021 C5
BOOK
c1996
Marketing Law And Legislation European Economic Community Countries
EC distribution law.
BJL ; KJE 2079 G7
BOOK
1996
EU distribution law.
BJL ; KJE 2079 C7
BOOK
2005
Marketing Law And Legislation India
Agricultural Produce (Grading and Marking), Act, 1937 with rules, made upto 31st December, 1979.
BJL ; q HD 9016 I32 I3
BOOK
1982
Working of regulated markets in India : regulated markets.
BJL ; HD 9016 I32 I3
BOOK
1971
Marketing Management
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.
Online materials
EBOOKS
2014
Basic marketing / William D. Perreault ... [et al.].
BJL ; HF 5415.12 E8 B3
BOOK
2000
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
BJL ; HF 5415.13 D1
BOOK
c2000
The buck starts here : profit - based sales and marketing made easy.
BJL
BOOK
1996
192 additional entries
Marketing Management Case Studies
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.
BJL ; HF 5415 I5
BOOK
1998
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm
BJL ; HF 5415.13 A2
BOOK
2002
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.
BJL ; HF 5415.13 P4
BOOK
2001
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
BJL ; HF 5415.13 P4
BOOK
c2004
7 additional entries
Marketing Management Congresses : Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
BJL ; HF 5415.123 I6
BOOK
1996
Marketing Management Econometric Models : Technology and market structure : theory and history.; Sutton, John,
Technology and market structure : theory and history.
BJL ; HD 2326 S9
BOOK
c1998
Marketing Management Examinations Study Guides
Managing marketing performance 2005-2006 / Helen Meek ... [et al.].
BJL ; q HF 5415.13 M2
BOOK
2005
Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe.
BJL ; q HF 5415.135 D6
BOOK
2005
Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.
BJL ; q HF 5415.13 R1
BOOK
2005
Marketing Management Handbooks Manuals Etc
Marketing management : a strategic decision-making approach.
BJL ; HF 5415.13 M3
BOOK
2013
The marketing plan handbook / Marian Burk Wood.
BJL ; HF5415.13 .W66
BOOK
2014
Marketing Management Mathematical Models
Marketing planning models / edited by A.A. Zoltners.
BJL ; HF 5415.13 M3
BOOK
1982
Quantitative analysis in marketing management.
BJL
BOOK
1998
Marketing Management Periodicals : Journal of marketing management (Helensburgh, Scotland)
Journal of marketing management [electronic resource].
Online materials ; HF5415.13
EJOURNALS
Marketing Management Research Methodology : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL ; HF 5415.13 A6
BOOK
2004
Marketing Management Statistical Methods : Quantitative analysis in marketing management.; Moutinho, Luiz.
Quantitative analysis in marketing management.
BJL
BOOK
1998
Marketing Mathematical Models
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
BJL ; HF 5415.2 R8
BOOK
c2005
Marketing analytics : strategic models and metrics.
BJL ; HF 5415 S7
BOOK
c2013
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
Online materials ; HF5415.2 .M35543 2017
EBOOKS
2017
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
BJL ; HF5415.2 .M35543
BOOK
2017
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
BJL ; HF 5415 H9
BOOK
2008
Marketing Moral And Ethical Aspects
The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.
BJL ; HF 5415.32 E8
BOOK
2005
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL ; HF 5414 E9
BOOK
c2007
Marketing ethics : an international perspective.
BJL ; HF 5387 S3
BOOK
1998
Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Online materials ; HF5415
EBOOKS
2015
2 additional entries
Marketing Periodicals
Campaign.
BJL ; q HF 5801 C186
PERIODICAL
2006-
Marketing.
BJL ; q HF 5410 M345
PERIODICAL
2015
Marketing science [electronic resource].
Online materials ; HF5410
EJOURNALS
Marketing theory [electronic resource].
Online materials ; HF5410 .M395
EJOURNALS
c2001-
PR week.
BJL ; q HD 59 P895
PERIODICAL
2006-
Marketing Philosophy : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Philosophy History : Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and Markus Fellesson.; Skålén, Per.
Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and
Online materials
EBOOKS
2008
Marketing Planning
The definitive guide to marketing planning : the fast track to intelligent marketing planning and imp
BJL ; HF 5415.13 H3
BOOK
2000
Essential guide to marketing planning / Marian Burk Wood.
BJL ; HF 5415.13 W8
BOOK
2007
Essential guide to marketing planning / Marian Burk Wood.
BJL ; HF 5415.13 W8
BOOK
2010
Essential guide to marketing planning [electronic resource] / Marian Burk Wood.
Online materials
EBOOKS
2010
38 additional entries
Marketing Planning Handbooks Manuals Etc
The marketing plan handbook [electronic resource] / Marian Burk Wood.
Online materials
EBOOKS
2014
The marketing plan handbook / Marian Burk Wood.
BJL ; HF5415.13 .W66
BOOK
2014
The marketing plan workbook.
BJL ; HF 5415.13 W5
BOOK
2005
Marketing Planning Problems Exercises Etc : The marketing plan workbook.; Westwood, John,
The marketing plan workbook.
BJL ; HF 5415.13 W5
BOOK
2005
Marketing Political Aspects
The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associa
BJL ; JF 2112 C3 I1
BOOK
2002
Political marketing and British political parties : the party's just begun.
BJL ; JK 1121 L4
BOOK
2001
Relational political marketing in party-centred democracies : because we deserve it / Helene P.M. Joh
BJL ; JF 2112 P8 J6
BOOK
c2012
Marketing Political Aspects Great Britain : Political marketing and British political parties : the party's just begun.; Lees-Marshment, Jennifer.
Political marketing and British political parties : the party's just begun.
BJL ; JK 1121 L4
BOOK
2001