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SUBJECTS (1-50 of 417)
Marketing
1
Mark
  The 20 Ps of marketing : a complete guide to marketing strategy
Pearson, David J.
London : KoganPage, 2014. -Access this resource online 		2014
EBOOKS
2
Mark
  The accountant's role in marketing.
Harrison, Graeme.
Coventry : U. of Warwick, 1978.   		1978
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HC 10 W293(85)  8 WEEK LOAN  ASK at the Reading Room
3
Mark
  Advanced cases in marketing management
Bursk, Edward Collins.
Englewood Cliffs, N.J. : Prentice-Hall, 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 B9  8 WEEK LOAN  AVAILABLE
4
Mark
  Ageless marketing : strategies for reaching the hearts & minds of the new customer majority
Wolfe, David B.
Chicago, Ill. : Dearborn Trade Publishing, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 W8  8 WEEK LOAN  AVAILABLE
5
Mark
  Agricultural marketing in Africa.
Whetham, Edith Holt.
London : Oxford University Press, 1972.   		1972
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2116.4 W5  8 WEEK LOAN  AVAILABLE
6
Mark
  An analysis of vehicle routing in Thorn Lighting bulk warehouse transport system.
Dixon, John Stephen.
1972.   		1972
THESIS
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  T/H 1972 M.Sc. D6  UNTIL CLOSING  ASK at the Reading Room
7
Mark
  The anatomy of buzz : how to create word-of-mouth marketing.
Rosen, Emanuel.
New York : Doubleday/Random House, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.95 R8  8 WEEK LOAN  AVAILABLE
8
Mark
  Anticipations and purchases : an analysis of consumer behavior.
Juster, F. Thomas (Francis Thomas), 1926-
Princeton, N.J. : Princeton University Press, 1964.   		1964
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 J9  8 WEEK LOAN  AVAILABLE
9
Mark
  The art and science of marketing : marketing for marketing managers
Dowling, Grahame R. (Grahame Robert)
Oxford : Oxford University Press, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 DOW  UNTIL CLOSING  ASK at the Reading Room
10
Mark
  The basic arts of marketing.
Willsmer, Ray L.
London : Business Books, 1984.   		1984
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 W7  8 WEEK LOAN  AVAILABLE
11
Mark
  Basic marketing : a global-managerial approach
Perreault, William D.
New York : McGraw-Hill/Irwin, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 P4  8 WEEK LOAN  AVAILABLE
12
Mark
  Basic marketing : principles and practice.
Cannon, Tom.
London : Cassell, 1992.   		1992
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C2  8 WEEK LOAN  AVAILABLE
13
Mark
  Basic marketing : principles and practice.
Cannon, Tom.
London : Cassell, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 CAN  UNTIL CLOSING  ASK at the Reading Room
14
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE
15
Mark
  Beyond traditional marketing : innovations in marketing practice
Kashani, Kamran.
Chichester : Wiley, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K1  8 WEEK LOAN  AVAILABLE
16
Mark
  Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
17
Mark
  Brandmaps : the competitive marketing strategy game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.125 C4  8 WEEK LOAN  AVAILABLE
18
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
19
Mark
  British tastes : an enquiry into the likes and dislikes of the regional consumer.
Allen, David Elliston.
London : Hutchinson, 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HN 385 A4  8 WEEK LOAN  AVAILABLE
20
Mark
  Business marketing : connecting strategy, relationships, and learning.
Dwyer, F. Robert.
New York : McGraw-Hill, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 D9  4 WEEK LOAN  AVAILABLE
21
Mark
  The business marketing course : managing in complex networks
Ford, David, 1944-
Chichester : Wiley, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
22
Mark
  The business marketing course : managing in complex networks

Chichester : John Wiley & Sons, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
23
Mark
  Business monitor : wholesaling.
Central Statistical Office.
London : HMSO, 1987-1995.   		1995
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HF 5415 C3  1985  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1986  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1987  NOT FOR LOAN  LIB USE ONLY
Click to view copies/volumes at all libraries
24
Mark
  Business to business marketing : a value-driven approach.
Biemans, Wim G.
London : McGraw-Hill, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
25
Mark
  Case studies in corporate planning
Society for Long Range Planning.
London : Pitman, 1973.   		1973
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2741 C3  8 WEEK LOAN  AVAILABLE
26
Mark
  Cases in consumer behavior
Blackwell, Roger D.
New York : Holt,Rinehart and Winston, 1969.   		1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 B6  8 WEEK LOAN  AVAILABLE
27
Mark
  The changing pattern of distribution
Stacey, Nicholas Anthony Howard.
London : Business Publications, 1958.   		1958
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S7  8 WEEK LOAN  AVAILABLE
28
Mark
  Cheap : the real cost of the global trend for bargains, discounts & customer choice
Bosshart, David.
London : Kogan Page, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
29
Mark
  Comparative management and marketing : texts and readings.
Boddewyn, J. J. (Jean J.)
Glenview : Scott Foresman, 1969.   		1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 31 B6  8 WEEK LOAN  AVAILABLE
30
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
31
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
32
Mark
  The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm.
London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013] -Access this resource online 		2013
EBOOKS
33
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
34
Mark
  Computer simulation of competitive market response.
Amstutz, Arnold E.
Cambridge, Mass. : M.I.T. Press, 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 A5  8 WEEK LOAN  AVAILABLE
35
Mark
  A conceptual framework of a market decision process.
Golledge, Reginald G.
Iowa : U. of Iowa, 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  q G 2 I64 D6(4)  8 WEEK LOAN  AVAILABLE
36
Mark
  Conference proceedings of the first Conference of British Teachers of Marketing at Advance Level; Re
Conference of British Teachers of Marketing at Advanced Level, lst, Harrogate 1966.
  		 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415 C7  8 WEEK LOAN  AVAILABLE
37
Mark
  Conspicuous consumption : a study of exceptional consumer behaviour.
Mason, Roger S.
Farnborough : Gower, 1981.   		1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 M4  8 WEEK LOAN  AVAILABLE
38
Mark
  The consumer and the market. : Understanding society.
Open University.
Bletchley : Open University, 1972.   		1972
CASSETTE
LOCATION SHELVED AT LOAN TYPE STATUS
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39
Mark
  Consumer behavior and culture : consequences for global marketing and advertising.
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
40
Mark
  Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Los Angeles, Calif. ; London : Sage, c2011.   		c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
41
Mark
  Consumer behavior & marketing strategy
Peter, J. Paul.
New York ; London : McGraw-Hill, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 P4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 P4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 P4  4 WEEK LOAN  AVAILABLE
42
Mark
  Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.
New York : McGraw-Hill, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
43
Mark
  Consumer behavior : human pursuit of happiness in the world of goods.

Cincinnati, Ohio : Open Mentis, c2013.   		c2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.32 C7  8 WEEK LOAN  AVAILABLE
44
Mark
  Consumer behavior in theory and in action.
Britt, Steuart Henderson.
New York : Wiley, 1970.   		1970
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 B8  8 WEEK LOAN  AVAILABLE
45
Mark
  Consumer behaviour and marketing strategy
Peter, J. Paul.
London : McGraw-Hill, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
46
Mark
  Consumer behaviour : selected readings
Ehrenberg, Andrew, S.C.
Harmondsworth : Penguin, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 801 E3  8 WEEK LOAN  AVAILABLE
47
Mark
  Consumer buying intentions and purchase probability : an experiment in survey design.
Juster, F. Thomas (Francis Thomas), 1926-
New York : Nat. Bur. of Econ. Res., 1966.   		1966
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 1 N24 O1(99)  8 WEEK LOAN  AVAILABLE
48
Mark
  Consumer kids : how big business is grooming our children for profit
Mayo, Ed.
London : Constable, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.80083 MAY  UNTIL CLOSING  ASK at the Reading Room
49
Mark
  Consumers in Europe : a Conservative view
Bethell, Nicholas.
London : European Conservative Group, 1977.   		1977
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  HC 241.2 B5  8 WEEK LOAN  ASK at the Reading Room
50
Mark
  Consumers in the market : a study in choice, competition and sovereignty.
Fulop, Christina.
London : Institute of Economic Affairs, 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
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