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Author McDonald, Malcolm.
Title Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
Publication Info London : Kogan Page, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
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Descript 293p.
ISBN 9780749453862 (hbk.)
0749453869 (hbk.)
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Author McDonald, Malcolm.
Subject Marketing -- Management.
Marketing -- Cost effectiveness.
Alt author Mouncey, Peter.
Descript 293p.
ISBN 9780749453862 (hbk.)
0749453869 (hbk.)
Author McDonald, Malcolm.
Subject Marketing -- Management.
Marketing -- Cost effectiveness.
Alt author Mouncey, Peter.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Marketing -- Cost effectiveness.
Descript 293p.
Alt author Mouncey, Peter.
ISBN 9780749453862 (hbk.)
0749453869 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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