LEADER 00000nam 2200349 a 4500
001 72014937481
003 UkLCURL
008 090126s2009 enka b 001 0 eng
020 9780749453862|q(hbk.)
020 0749453869|q(hbk.)
035 (Uk)014937481
040 StDuBDS|beng|cStDuBDS|dUk
049 |jCU|k72014937481|lb
050 4 HF 5415.13 M1
082 00 658.80072|222
100 1 McDonald, Malcolm.
245 10 Marketing accountability :|bhow to measure marketing
effectiveness /|cMalcolm McDonald and Peter Mouncey.
260 London :|bKogan Page,|c2009.
300 293p.
650 0 Marketing|xManagement.
650 0 Marketing|xCost effectiveness.
700 1 Mouncey, Peter.
