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Record 1 of 3
Record:
Author
Kotler, Philip, author.
Title
Principles of marketing / Philip Kotler, Gary Armstrong.
Publisher
Boston, [Massachusetts] : Pearson, 2016.
Copyright date
©2016
Edition
16th
Location/Availability
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Descript
1 online resource (732 pages) : illustrations.
Content
text
Media
computer
Carrier
online resource
Edition
16th
Note
Includes index.
2 concurrent users. UkHlHU
ISBN
9781292092492 (e-book)
Click on the terms below to find similar items in the catalogue
Author
Kotler, Philip, author.
Series
Always Learning
Always learning.
Subject
Marketing.
Marketing -- Congresses.
Alt author
Armstrong, Gary (Gary M.), author.
Descript
1 online resource (732 pages) : illustrations.
Content
text
Media
computer
Carrier
online resource
Edition
16th
Note
Includes index.
2 concurrent users. UkHlHU
ISBN
9781292092492 (e-book)
Author
Kotler, Philip, author.
Series
Always Learning
Always learning.
Subject
Marketing.
Marketing -- Congresses.
Alt author
Armstrong, Gary (Gary M.), author.
Subject
Marketing.
Marketing -- Congresses.
Descript
1 online resource (732 pages) : illustrations.
Content
text
Media
computer
Carrier
online resource
Note
Includes index.
2 concurrent users. UkHlHU
Alt author
Armstrong, Gary (Gary M.), author.
ISBN
9781292092492 (e-book)
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