Market Research Methodology : Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo
BJL ; HF 5814 U8
BOOK
c2002
Market Segmentation
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
BJL ; HF 5415.153 K4
BOOK
2005
Culture and positioning as determinant strategy : personality and the business organization.
BJL ; HF 5415.13 E4
BOOK
2004
Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum.
BJL ; HM742 .R67 2011
BOOK
2011
Customize the brand : make it more desirable and profitable.
BJL ; HD 69 B7 N7
BOOK
2003
7 additional entries
Market Segmentation History : New forms of consumption : consumers, culture, and commodification / edited by Mark Gottdiener.
New forms of consumption : consumers, culture, and commodification / edited by Mark Gottdiener.
BJL ; HC 79 C6 N5
BOOK
c2000
Market Segmentation United States
Boomer marketing : selling to a recession resistant market / Ian Chaston.
BJL ; HF5415.127 .C53 2009
BOOK
2009
Lincoln, Inc. : selling the sixteenth president in contemporary America / Jackie Hogan.
Departmental Locations, BJL
; E 457.2 H7
BOOK
2011
Lincoln, Inc : selling the sixteenth president in contemporary America / Jackie Hogan.
Online materials
EBOOKS
2011
Market Share
Competitive advantage : from the environmental models to the new research approaches.
BJL ; HD 41 C1
BOOK
1999
Market dominance and antitrust policy.
BJL ; HD 2757 U9
BOOK
1995
Market Share Europe Statistics : European market share reporter : a wide-ranging compilation of statistics from journals and limited-circulation publications / compiled by Oksana Newman and Allan Foster.; Newman, Oksana.
European market share reporter : a wide-ranging compilation of statistics from journals and limited-c
BJL ; q HF 3491.5 N5
BOOK
1993
Market Stainton England Maps
[Lincolnshire] [cartographic material] : sheet TF 27 NW.
Departmental Locations ; United Kingdom R7
MAP
1956
[Lincolnshire] [cartographic material] : sheet TF 28 SW.
Departmental Locations ; United Kingdom R7
MAP
1956
Market Surveys
Consumer behavior : buying, having, and being / Michael R. Solomon.
BJL ; HF 5415.32 S6
BOOK
2018
Consumer behavior : buying, having, and being / Michael R. Solomon.
Online materials
EBOOKS
2018
How to measure customer satisfaction / Nigel Hill, John Brierley, Rob MacDougall.
BJL
BOOK
1999
The student market today.
BJL
BOOK
1998
Who drinks what 2009 : identifying international drinks consumption trends.
BJL ; q HD 9348 A2 W6
BOOK
c2009
Market Surveys Australia : Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.; Neal, Cathy.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
BJL ; HF 5415.33 A9 N3
BOOK
2004
Market Surveys Australia Case Studies : Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.; Neal, Cathy.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
BJL ; HF 5415.33 A9 N3
BOOK
2004
Market Surveys Europe : The European marketing pocket book 2006.
The European marketing pocket book 2006.
BJL ; HF 5415.12 E8 E8
BOOK
2006
Market Surveys Great Britain : Leisure forecasts, 1996 - 2000 : leisure away from home.; Leisure Consultants.
Leisure forecasts, 1996 - 2000 : leisure away from home.
BJL
BOOK
1996
Market Surveys India : Market survey reports.; India.
Market survey reports.
BJL ; HC 59 I39 M1
PERIODICAL
1967
Market Surveys Methodology
Questionnaire design : how to plan, structure and write survey material for effective market research
BJL ; HF 5415.3 B7
BOOK
2008
Questionnaire design [electronic resource] : how to plan, structure and write survey material for eff
Online materials
EBOOKS
2008
Questionnaire design : how to plan, structure and write survey material for effective market research
Online materials
EBOOKS
2013
Market Surveys New Zealand : Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.; Neal, Cathy.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
BJL ; HF 5415.33 A9 N3
BOOK
2004
Market Surveys New Zealand Case Studies : Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.; Neal, Cathy.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
BJL ; HF 5415.33 A9 N3
BOOK
2004
Market Surveys Statistical Methods : Data construction and data analysis for survey research.; Kent, Raymond A.
Data construction and data analysis for survey research.
BJL ; HM 535 K3
BOOK
2001
Market Surveys United States : Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.; Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
BJL ; HF 5415.33 U6 H3
BOOK
2003
Market Towns : Landscape and Community in England.; Everitt, Alan,
Landscape and Community in England.
Online materials ; 85005633
EBOOKS
2003
Market Towns Ghana Kumasi : African market women : seven life stories from Ghana / Gracia Clark.; Clark, Gracia.
African market women : seven life stories from Ghana / Gracia Clark.
BJL ; DT 507 C5
BOOK
c2010
Market Warsop England Maps : Nottinghamshire [cartographic material] : sheet SK 56 NE.; Great Britain.
Nottinghamshire [cartographic material] : sheet SK 56 NE.
Departmental Locations ; United Kingdom R7
MAP
1966
Market Weighton England Genealogy : Market Weighton Cemetery : monumental inscriptions.
Market Weighton Cemetery : monumental inscriptions.
BJL, Departmental Locations
; CS 435 Y4 M66(M)
BOOK
c2003
Market Weighton England History 19th Century : Market Weighton : changing face and faces.; Greenwood, Enid Mary.
Market Weighton : changing face and faces.
BJL ; q DA 690 M44 G8
BOOK
2000
Market Weighton England History 20th Century : Market Weighton : changing face and faces.; Greenwood, Enid Mary.
Market Weighton : changing face and faces.
BJL ; q DA 690 M44 G8
BOOK
2000
Market Weighton England Maps
Humberside [cartographic material] : sheet SE 84 SE.
Departmental Locations ; United Kingdom R7
MAP
1978
Market Weighton [cartographic material].
Departmental Locations ; United Kingdom R138
MAP
1991
Market Weighton [cartographic material].
Departmental Locations ; United Kingdom R138
MAP
1993
Market Weighton [cartographic material].
Departmental Locations ; United Kingdom R138
MAP
1995
7 additional entries
Market Weighton England Social Life And Customs 19th Century : Market Weighton : changing face and faces.; Greenwood, Enid Mary.
Market Weighton : changing face and faces.
BJL ; q DA 690 M44 G8
BOOK
2000
Market Weighton England Social Life And Customs 20th Century : Market Weighton : changing face and faces.; Greenwood, Enid Mary.
Market Weighton : changing face and faces.
BJL ; q DA 690 M44 G8
BOOK
2000
Market Weighton Maps : Market Weighton and surrounding area : Landranger 106 : 1:50 000.; Great Britain.
Market Weighton and surrounding area : Landranger 106 : 1:50 000.
BJL ; G 1859 M3 O6
BOOK
Market Weston England Maps : Suffolk [cartographic material] : sheet TL 97 NE.; Great Britain.
Suffolk [cartographic material] : sheet TL 97 NE.
Departmental Locations ; United Kingdom R7
MAP
1984
Marketing
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.
Online materials
EBOOKS
2014
The accountant's role in marketing.
BJL ; q HC 10 W293(85)
BOOK
1978
Advanced cases in marketing management / by E.C. Bursk and S.A.Greyser.
BJL ; HF 5415 B9
BOOK
1968
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David B
BJL ; HF 5415.32 W8
BOOK
c2003
423 additional entries
Marketing Accounting : Accounting for marketing.; Wilson, Richard M. S.
Accounting for marketing.
BJL
BOOK
1999
Marketing And Advertising : Buying Into Brand Marketing: Shaping Your Perceptions [electronic resource] / by Kevin McCarthy
Buying Into Brand Marketing: Shaping Your Perceptions [electronic resource] / by Kevin McCarthy
Online materials
VIDEO STREAM
2012
Marketing Audits : Auditing markets, products, and marketing plans.; Parmerlee, David.
Auditing markets, products, and marketing plans.
BJL ; HF 5415.16 P2
BOOK
2000
Marketing Australia : Marketing simplified [electronic resource] : an introduction to marketing.; Overton, Rodney.
Marketing simplified [electronic resource] : an introduction to marketing.
Online materials
EBOOKS
2007
Marketing Balkan Peninsula Case Studies : Marketing in the emerging markets of Central and Eastern Europe : the Balkans / edited by Marin Marinov.
Marketing in the emerging markets of Central and Eastern Europe : the Balkans / edited by Marin Marin
BJL ; HF 5415.12 B28 M3
BOOK
c2005
Marketing Case Studies
The customer century : lessons from world-class companies in integrated marketing and communications
BJL ; HF 5718 G8
BOOK
2000
Marketing : a critical textbook / Nick Ellis ... [et al.].
BJL ; HF 5415 M3
BOOK
2011
Marketing : best practices / Michael R. Czinkota ... [et al.].
BJL ; HF 5415 M3
BOOK
2000
The marketing casebook : cases and concepts.
BJL
BOOK
1994
7 additional entries
Marketing Channels
Advanced supply chain management : how to build a sustained competitive advantage / Charles C. Poirie
BJL
BOOK
c1999
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen E. Fil
BJL ; HF 5415.123 F4
BOOK
c2005
The channel advantage : going to market with multiple sales channels to reach more customers, sell mo
BJL ; HF 5415.129 F9
BOOK
1999
Distribution channels : understanding and managing channels to market / Julian Dent.
BJL ; HF5415.129 .D46 2008
BOOK
c2008
11 additional entries
Marketing Channels Great Britain : Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
BJL ; HD 9011.5 F6
BOOK
2004
Marketing Channels Japan
Innovation and dynamics in Japanese retailing : from techniques to formats to systems.
BJL ; HF 5429.6 J3 M6
BOOK
2003
Japanese distribution channels / Takeshi Kikuchi, editor.
BJL ; HF 5415.129 J3
BOOK
c1995
Marketing Channels Kenya : Trading the fruits of the land : horticultural marketing channels in Kenya.; Dijkstra, Tjalling.
Trading the fruits of the land : horticultural marketing channels in Kenya.
BJL ; HD 9017 K42 D5
BOOK
1997
Marketing Channels Management
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
2002
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
c2008
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
2003
Marketing channels : a management view.
BJL ; HF 5415.129 R8
BOOK
2004
10 additional entries
Marketing Channels Mathematical Models : Modeling the supply chain / Jeremy F. Shapiro.; Shapiro, Jeremy F.
Modeling the supply chain / Jeremy F. Shapiro.
BJL ; TS 161 S5
BOOK
c2007
Marketing Channels United States : Marketing channels / Louis W. Stern... [et al.].; Stern, Louis W.
Marketing channels / Louis W. Stern... [et al.].
BJL
BOOK
1996
Marketing China Management : Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.; Kotler, Philip.
Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.
BJL ; HF 5415.13 K8
BOOK
2009
Marketing China Statistics : China marketing data and statistics / China State Statistical Bureau and Euromonitor/Soken.; China.
China marketing data and statistics / China State Statistical Bureau and Euromonitor/Soken.
BJL ; q HC 427.92 C5
BOOK
1998
Marketing Computer Network Resources : The e-marketing handbook : an indispensible guide to marketing your products and services on the Internet.; Haig, Matt.
The e-marketing handbook : an indispensible guide to marketing your products and services on the Inte
BJL ; HF 5415.1265 H1
BOOK
2001
Marketing Computer Programs : BRANDS : a marketing game.; Chapman, Randall G.
BRANDS : a marketing game.
BJL ; q HF 5415.125 C4
BOOK
1995
Marketing Computer Simulation : BRANDS : a marketing game.; Chapman, Randall G.
BRANDS : a marketing game.
BJL ; q HF 5415.125 C4
BOOK
1995
Marketing Congresses
Principles of marketing / Philip Kotler, Gary Armstrong.
Online materials
EBOOKS
2016
Rethinking marketing : developing a new understanding of markets / [edited by] Håkan Håkansson, Debbi
BJL ; HF 5411 R4
BOOK
c2004
Marketing Cost Effectiveness
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce
BJL ; HF 5415.13 M1
BOOK
2009
Marketing accountability [electronic resource] : how to measure marketing effectiveness / Malcolm McD
Online materials
EBOOKS
2009