Marketing Management Research Methodology : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL ; HF 5415.13 A6
BOOK
2004
Marketing Management Statistical Methods : Quantitative analysis in marketing management.; Moutinho, Luiz.
Quantitative analysis in marketing management.
BJL
BOOK
1998
Marketing Mathematical Models
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
BJL ; HF 5415.2 R8
BOOK
c2005
Marketing analytics : strategic models and metrics.
BJL ; HF 5415 S7
BOOK
c2013
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
Online materials ; HF5415.2 .M35543 2017
EBOOKS
2017
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
BJL ; HF5415.2 .M35543
BOOK
2017
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
BJL ; HF 5415 H9
BOOK
2008
Marketing Moral And Ethical Aspects
The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.
BJL ; HF 5415.32 E8
BOOK
2005
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL ; HF 5414 E9
BOOK
c2007
Marketing ethics : an international perspective.
BJL ; HF 5387 S3
BOOK
1998
Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Online materials ; HF5415
EBOOKS
2015
2 additional entries
Marketing Periodicals
Campaign.
BJL ; q HF 5801 C186
PERIODICAL
2006-
Marketing.
BJL ; q HF 5410 M345
PERIODICAL
2015
Marketing science [electronic resource].
Online materials ; HF5410
EJOURNALS
Marketing theory [electronic resource].
Online materials ; HF5410 .M395
EJOURNALS
c2001-
PR week.
BJL ; q HD 59 P895
PERIODICAL
2006-
Marketing Philosophy : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Philosophy History : Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and Markus Fellesson.; Skålén, Per.
Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and
Online materials
EBOOKS
2008
Marketing Planning
The definitive guide to marketing planning : the fast track to intelligent marketing planning and imp
BJL ; HF 5415.13 H3
BOOK
2000
Essential guide to marketing planning / Marian Burk Wood.
BJL ; HF 5415.13 W8
BOOK
2007
Essential guide to marketing planning / Marian Burk Wood.
BJL ; HF 5415.13 W8
BOOK
2010
Essential guide to marketing planning [electronic resource] / Marian Burk Wood.
Online materials
EBOOKS
2010
38 additional entries
Marketing Planning Handbooks Manuals Etc
The marketing plan handbook [electronic resource] / Marian Burk Wood.
Online materials
EBOOKS
2014
The marketing plan handbook / Marian Burk Wood.
BJL ; HF5415.13 .W66
BOOK
2014
The marketing plan workbook.
BJL ; HF 5415.13 W5
BOOK
2005
Marketing Planning Problems Exercises Etc : The marketing plan workbook.; Westwood, John,
The marketing plan workbook.
BJL ; HF 5415.13 W5
BOOK
2005
Marketing Political Aspects
The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associa
BJL ; JF 2112 C3 I1
BOOK
2002
Political marketing and British political parties : the party's just begun.
BJL ; JK 1121 L4
BOOK
2001
Relational political marketing in party-centred democracies : because we deserve it / Helene P.M. Joh
BJL ; JF 2112 P8 J6
BOOK
c2012
Marketing Political Aspects Great Britain : Political marketing and British political parties : the party's just begun.; Lees-Marshment, Jennifer.
Political marketing and British political parties : the party's just begun.
BJL ; JK 1121 L4
BOOK
2001
Marketing Problems Exercises Etc
Essentials of marketing.
BJL ; HF 5415 B6
BOOK
2000
Essentials of marketing / Jim Blythe.
BJL ; HF 5415 B6
BOOK
c2005
Marketing Psychological Aspects
Building brands & believers : how to connect with consumers using archetypes.
BJL ; HF 5415.3 W4
BOOK
2002
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch
BJL ; HF 5415.525 H7
BOOK
c2000
The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Online materials
EBOOKS
2012
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
BJL ; HF 5415.32 F7
BOOK
1998
6 additional entries
Marketing Psychological Aspects Periodicals : Psychology & marketing (Online)
Psychology & marketing [electronic resource].
Online materials ; HF5415.34 .P782
EJOURNALS
Marketing Religious Aspects Islam : Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt.
Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingha
BJL ; HF 5415.12 I74 E5
BOOK
2015
Marketing Research
Advanced methods of marketing research / edited by Richard P. Bagozzi.
BJL ; HF 5415.2 A2
BOOK
1994
Applied consumer behaviour.
BJL ; HF 5415.32 E9
BOOK
1996
The art & science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher.
BJL ; HF 5415.2 S6
BOOK
c2004
Basic marketing research.
BJL ; HF 5415.2 C5
BOOK
2001
82 additional entries
Marketing Research Case Studies
Market research in action / Michael Roe.
BJL ; HF 5415.2 R6
BOOK
2004
Marketing research : measurement and method.
BJL
BOOK
1993
Marketing Research Computer Network Resources
The handbook of online and social media research : tools and techniques for market researchers / Ray
BJL ; HF 5415.2 P8
BOOK
2010
Internet marketing intelligence : research tools, techniques, and resources.
BJL ; HF 5415.2 F7
BOOK
2003
Marketing Research Congresses : Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness of commercial communication : Madrid (Spain), 15th-17th March 1995.; Seminar on Advertising, Sponsorship, and Promotions
Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness o
BJL ; HF 5802.5 S4
BOOK
1995
Marketing Research Data Processing
Bringing geographical information systems into business.
BJL ; HF 5548.2 G7
BOOK
2000
Internet marketing intelligence : research tools, techniques, and resources.
BJL ; HF 5415.2 F7
BOOK
2003
Marketing Research Europe : Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.; Antonides, Gerrit,
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.
BJL ; HF 5415.33 E8 A6
BOOK
1998
Marketing Research Europe Information Resources : The guide : the European directory of marketing research sources.
The guide : the European directory of marketing research sources.
BJL
BOOK
1997
Marketing Research Handbooks Manuals Etc : Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.; Hill, Nigel,
Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.
BJL ; HF 5415.335 H6
BOOK
c2000
Marketing Research India : New perspectives in marketing.; National Council of Applied Economic Research.
New perspectives in marketing.
BJL ; HF 5415.12 I3 N2
BOOK
1972
Marketing Research Malaysia : A study on consumer preferences for locally produced food products : report for Japan International Cooperation Agency / Jariah Masud ... [et al.].
A study on consumer preferences for locally produced food products : report for Japan International C
South East Asian Collection ; HD 9016 M22 S9
BOOK
c2003
Marketing Research Management : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.; Mentzer, John T.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
BJL ; HF5415.2
BOOK
c2005
Marketing Research Mathematical Models
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
BJL ; HF 5415.2 R8
BOOK
c2005
Quantitative models in marketing research / Philip Hans Franses and Richard Paap.
BJL ; HF5415.2
BOOK
2001
Marketing Research Methodology
The international handbook of market research techniques / edited by Robin J Birn.
BJL ; HF5415.2
BOOK
2002
The market research toolbox : a concise guide for beginners.
BJL ; HF 5415.2 M1
BOOK
1996
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
BJL ; HF 5415.2 M2
BOOK
c2003
Marketing research : an applied orientation / Naresh K. Malhotra.
BJL ; HF 5415.2 M2
BOOK
c2010
7 additional entries
Marketing Research Social Aspects : Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
BJL ; HF 5415.2 M3
BOOK
c1996
Marketing Research Statistical Methods : Statistics for marketing and consumer research / Mario Mazzocchi.; Mazzocchi, Mario.
Statistics for marketing and consumer research / Mario Mazzocchi.
BJL ; HF 5415.2 M4
BOOK
2008
Marketing Research Statistical Methods Handbooks Manuals Etc : Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.; Bruner, Gordon C.,
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.
BJL ; HF 5415.3 B8
BOOK
c2005
Marketing Research United States
Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn
BJL ; HF5415.32
BOOK
c2005
Consuming kids : the hostile takeover of childhood.
BJL ; HF 5415.33 U5 L7
BOOK
c2004
Marketing Russia Federation : Brokers and bureaucrats : building market institutions in Russia.; Frye, Timothy.
Brokers and bureaucrats : building market institutions in Russia.
BJL ; HF 5415.12 R9 F9
BOOK
c2000
Marketing Social Aspects
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
BJL ; HF 5415 B9
BOOK
2009
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Dougl
BJL ; HF5415.1255 .H65 2010
BOOK
2010
The Disneyization of society / Alan Bryman.
BJL ; HC 79 C6 B9
BOOK
2004
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL ; HF 5414 E9
BOOK
c2007
11 additional entries
Marketing Social Aspects United States History : Selling culture : magazines, markets, and class at the turn of the century.; Ohmann, Richard.
Selling culture : magazines, markets, and class at the turn of the century.
BJL ; HF 5813 U5 O3
BOOK
1998
Marketing South Africa : Marketing success stories / edited by M. Cant and R. Machado.
Marketing success stories / edited by M. Cant and R. Machado.
BJL
BOOK
2002
Marketing Statistical Methods
Handbook of partial least squares : concepts, methods and applications / Vincenzo Esposito Vinzi ...
BJL ; QA 275 H2
BOOK
2010
Marketing analytics : strategic models and metrics.
BJL ; HF 5415 S7
BOOK
c2013
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
BJL ; HF 5415 H9
BOOK
2008
Marketing Statistics : International marketing data and statistics 1996.; Euromonitor.
International marketing data and statistics 1996.
BJL ; q HA 155 E8
BOOK
1996
Marketing Study And Teaching Australia : Introduction to marketing / Susan Dann, Stephen Dann.; Dann, Susan J.
Introduction to marketing / Susan Dann, Stephen Dann.
BJL ; HF 5415 D1
BOOK
2004
Marketing Technique : Marketing strategy.; Blythe, Jim.
Marketing strategy.
BJL ; HF 5415.13 B6
BOOK
c2003
Marketing Technological Innovations
AI strategy for sales and marketing : connecting marketing, sales and customer experience / Katie Kin
BJL ; HF5415 .K52
BOOK
2022
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
BJL ; HF5415.13 .M3195
BOOK
2021
Warp-speed branding : the impact of technology on marketing.
BJL ; HF 5415.13 W7
BOOK
1999
Marketing Textbooks : Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan.; Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan.
BJL ; HF 5415 A7
BOOK
2015
Marketing United States
Advertising and marketing to the new majority / Gail Baker Woods.
BJL ; HF 5813 U5 B1
BOOK
c1995
Applications in basic marketing : clippings from the popular business press / [edited by] William D.
BJL ; HF 5415.1 A6
BOOK
c2005
Brands, consumers, symbols, and research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
BJL ; HF 5415.1 L6
BOOK
c1999
Just ask a woman : cracking the code of what women want and how they buy.
BJL ; HF 5415.33 U5 Q7
BOOK
c2003
3 additional entries
Marketing United States Case Studies
Advertising and marketing to the new majority / Gail Baker Woods.
BJL ; HF 5813 U5 B1
BOOK
c1995
Marketing mistakes and successes.
BJL ; HF 5415.1 H3
BOOK
2001
Marketing mistakes and successes.
BJL ; HF 5415.1 H3
BOOK
2004
Marketing United States History 20th Century : The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.; Frank, Thomas,
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Fra
BJL ; HF 5415.1 F8
BOOK
1997
Marketing United States Management
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL ; HF 5415.13 L5
BOOK
2002
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL ; HF 5415.13 L5
BOOK
c2005
The co-marketing solution : strategic marketing through better branding, improved trade relationships
BJL ; HF 5415.13 C5
BOOK
2000
Marketing Vertical Law And Legislation Great Britain : The Competition Act 1998 : vertical agreements and restraints.; Great Britain.
The Competition Act 1998 : vertical agreements and restraints.
BJL ; q KD 264 O3
BOOK
2000
Marketing Vocational Guidance
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.
BJL
BOOK
1999
Marketing : real people, real decisions / Michael R. Solomon ... [et al.].
BJL ; HF 5415.35 M3
BOOK
c2009
Marketing : real people, real decisions / Solomon, Marshall, Stuart, Barnes, Mitchell.
Online materials
EBOOKS
2013
Marketman John 1680
The Full and true relation of all the proceedings at the assizes holden at Chelmsford, for the counti
Online materials
EBOOKS
1680
The true narrative f [sic] the execution of John Marketman, chyrnrgian [sic], of Westham in Essex, :
Online materials
EBOOKS
1680
The true narrative of the execution of John Marketman, chyrnrgian [sic], of Westham in Essex, : for c
Online materials
EBOOKS
1680
The True narrative of the execution of John Marketman, chyrnrgian [sic], of Westham in Essex : for co
Online materials
EBOOKS
1680?