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SUBJECTS (1-50 of 84)
Marketing Research
1
Mark
  Advanced methods of marketing research

Cambridge, Mass. : Blackwell Business, 1994.   		1994
BOOK
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2
Mark
  Applied consumer behaviour.
Evans, Martin (Martin J.)
Harlow : Addison Wesley Longman, 1996.   		1996
BOOK
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3
Mark
  The art & science of interpreting market research evidence
Smith, D. V. L.
Chichester : Wiley, c2004.   		c2004
BOOK
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4
Mark
  Basic marketing research.
Churchill, Gilbert A.
Mason, Ohio : South-Western, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 C5  8 WEEK LOAN  AVAILABLE
5
Mark
  Basic marketing research.
Churchill, Gilbert A.
Mason, Ohio : South-Western, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 C5  8 WEEK LOAN  AVAILABLE
6
Mark
  Basic marketing research : integration of social media
Malhotra, Naresh K.
Upper Saddle River, N.J. ; Harlow : Pearson, c2012.   		c2012
BOOK
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7
Mark
  Best practice in market research

Hoboken, NJ : Wiley, c2007.   		c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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8
Mark
  Brandchild : remarkable insights into the minds of today's global kids and their relationships with
Lindström, Martin, 1970-
London : Kogan Page, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
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 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
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9
Mark
  Business to business market research
Block, Martin P., 1946-
Cincinnati, Ohio : South-Western, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1263 B6  8 WEEK LOAN  AVAILABLE
10
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
11
Mark
  Consumer behavior
Engel, James F.
Fort Worth : Dryden Press, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8342 ENG  UNTIL CLOSING  ASK at the Reading Room
12
Mark
  Consumer behavior
Blackwell, Roger D.
Ft. Worth, Tex. : Harcourt College Publishers, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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13
Mark
  Consumer behavior.
Blackwell, Roger D.
Mason, Ohio : Thomson South-Western, c2006.   		c2006
BOOK
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 BJL 5th Floor  q HF 5415.32 B6  8 WEEK LOAN  AVAILABLE
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14
Mark
  Consumer behavior : a strategic approach.
Assael, Henry.
Boston, Mass. : Houghton Mifflin, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 A8  8 WEEK LOAN  AVAILABLE
15
Mark
  Contemporary marketing research
McDaniel, Carl D.
Cincinnati : South-Western College Publishing, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 M1  8 WEEK LOAN  AVAILABLE
16
Mark
  Designing for children : marketing design that speaks to kids
Fishel, Catharine M.
Gloucester, Mass. : Rockport, c2001.   		c2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  741.6083 FIS  4 WEEK LOAN  AVAILABLE
17
Mark
  Developing a market orientation

Thousand Oaks, Calif. : Sage, c1999.   		c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 D4  8 WEEK LOAN  AVAILABLE
18
Mark
  Do your own market research
Hague, Paul N.
London : Kogan Page, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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 BJL 5th Floor  HF 5415.2 H1  8 WEEK LOAN  AVAILABLE
19
Mark
  The effective use of market research : a guide for management to grow the business.
Birn, Robin.
London : Kogan Page, 1999.   		1999
BOOK
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20
Mark
  The effective use of market research : how to drive and focus better business decisions
Birn, Robin.
London : Kogan Page, c2004.   		c2004
BOOK
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21
Mark
  The essence of consumer behaviour.
Blythe, Jim.
Hemel Hempstd : Prentice Hall, 1997.   		1997
BOOK
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22
Mark
  Essentials of marketing research.
Proctor, Tony.
London : Financial Times Management, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 P9  8 WEEK LOAN  AVAILABLE
23
Mark
  Essentials of marketing research.
Kumar, V., 1957-
New York, N.Y. ; Chichester : J. Wiley & Sons, 2002.   		2002
BOOK
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24
Mark
  Essentials of marketing research.
Proctor, Tony.
Harlow : Financial Times Prentice Hall, 2003.   		2003
BOOK
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25
Mark
  Essentials of marketing research.
Zikmund, William G.
Mason, Ohio : Thomson South-Western, c2003.   		c2003
BOOK
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26
Mark
  Essentials of marketing research

New York : McGraw-Hill Higher Education, c2008.   		c2008
BOOK
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27
Mark
  Essentials of marketing research

New York : McGraw-Hill Irwin, c2010.   		c2010
BOOK
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28
Mark
  Essentials of marketing research
Malhotra, Naresh K.
Harlow : Pearson, 2013.   		2013
BOOK
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29
Mark
  Exploring marketing research.
Zikmund, William G.
Mason, Ohio : Thomson/South-Western, c2003.   		c2003
BOOK
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30
Mark
  GIS for business and service planning

London : GeoInformation International, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 30.28 G3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 30.28 G3  8 WEEK LOAN  AVAILABLE
31
Mark
  Guerrilla marketing research : marketing research techniques that can help any business make more mo
Kaden, Robert J.
London : Kogan Page, 2006.   		2006
BOOK
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32
Mark
  The handbook for focus group research.
Greenbaum, Thomas L.
Thousand Oaks, Calif. : Sage, 1998.   		1998
BOOK
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33
Mark
  Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., 1945-
Thousand Oaks, Calif. : Sage, c1999.   		c1999
BOOK
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34
Mark
  Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Los Angeles, Calif. ; London : SAGE, c2011.   		c2011
BOOK
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35
Mark
  Inside information : making sense of marketing data
Smith, D. V. L.
Chichester : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 S6  8 WEEK LOAN  AVAILABLE
36
Mark
  International marketing research.
Kumar, V., 1957-
Upper Saddle River, N.J. : Prentice Hall, 2000.   		2000
BOOK
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37
Mark
  Introducing marketing research
Baines, Paul, 1973-
Chichester : Wiley, 2002.   		2002
BOOK
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38
Mark
  Lessons from a chief marketing officer : what it takes to win in consumer marketing.
Kirk, Bradford C.
New York : McGraw-Hill, c2003.   		c2003
BOOK
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39
Mark
  Managing market relationships : methodological and empirical insights
Lindgreen, Adam.
Farnham ; Burlington, Vt. : Gower, c2008.   		c2008
BOOK
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40
Mark
  Managing market relationships methodological and empirical insights
Lindgreen, Adam.
Farnham : Gower, c2008. -Access this resource online 		c2008
EBOOKS
41
Mark
  Market research in action
Roe, Michael.
London : Thomson Learning, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 R6  8 WEEK LOAN  AVAILABLE
42
Mark
  Market research : within a changing information environment
Hair, Joseph F.
New York : McGraw-Hill, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.2 H1  4 WEEK LOAN  AVAILABLE
43
Mark
  Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W., author.
Harlow, England : Pearson, 2017. -Access this resource online 		2017
EBOOKS
44
Mark
  Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W., author.
Harlow, England : Pearson, 2017.   		2017
BOOK
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45
Mark
  Marketing research
Chisnall, Peter Michael, 1925- author.
Berkshire : McGraw-Hill, 1997.   		1997
BOOK
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46
Mark
  Marketing research
Aaker, David A., 1938-
New York : J. Wiley, 2001.   		2001
BOOK
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 BJL 5th Floor  HF 5415.2 A3  8 WEEK LOAN  AVAILABLE
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47
Mark
  Marketing research.
Chisnall, Peter Michael, 1925-
London : McGraw-Hill, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 C5  8 WEEK LOAN  AVAILABLE
48
Mark
  Marketing research
Parasuraman, A.
New York : Houghton-Mifflin, 2003.   		2003
BOOK
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 BJL 5th Floor  HF 5415.2 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 P2  8 WEEK LOAN  AVAILABLE
49
Mark
  Marketing research
Aaker, David A., 1938-
New York ; Chichester : Wiley, 2004.   		2004
BOOK
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 BJL 5th Floor  HF 5415.2 A3  8 WEEK LOAN  AVAILABLE
50
Mark
  Marketing research.
Chisnall, Peter Michael, 1925-
London : McGraw-Hill, 2005.   		2005
BOOK
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