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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-10 of 10)
Marketing Psychological Aspects
1
Mark
Building brands & believers : how to connect with consumers using archetypes.
Wertime, Kent.
Singapore : Wiley, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.3 W4
8 WEEK LOAN
AVAILABLE
2
Mark
Commitment-led marketing : the key to brand profits is in the customer's mind
Hofmeyr, Jan.
Lansdowne, South Africa : Juta Academic, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 H7
8 WEEK LOAN
AVAILABLE
3
Mark
The consumer mind : brand perception and the implication for marketers
Martinez, Pepe, 1960-
London : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
4
Mark
Consumer psychology for marketing
Foxall, Gordon R. (Gordon Robert)
London : International Thomson Business Press, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.32 F7
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5415.32 F7
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5415.32 F7
4 WEEK LOAN
DUE 21-04-24
5
Mark
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple
Phillips, Andrea, 1974-
New York : McGraw-Hill, c2012.
Access this resource online
c2012
EBOOKS
6
Mark
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple
Phillips, Andrea, 1974-
New York : McGraw-Hill, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
QA 76.76 I59 P5
4 WEEK LOAN
AVAILABLE
7
Mark
Seven second marketing : how to use memory hooks to make you instantly stand out in a crowd.
Misner, Ivan R., 1956-
Austin, Tex. : Bard Books, c1996.
c1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.122 M6
8 WEEK LOAN
AVAILABLE
8
Mark
Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.32 V2
4 WEEK LOAN
AVAILABLE
9
Mark
Understanding consumer choice
Foxall, G. R.
Basingstoke : Palgrave Macmillan, 2005.
Access this resource online
2005
EBOOKS
10
Mark
Understanding consumer choice
Foxall, G. R.
Basingstoke, Hampshire : Palgrave Macmillan, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF5415.32 .F688 2005
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF5415.32 .F688 2005
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF5415.32 .F688 2005
8 WEEK LOAN
AVAILABLE
Access this resource online
