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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Rossi, Peter E. (Peter Eric), 1955- author.
Title
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
Publication Info
Chichester ; Hoboken, NJ : Wiley, c2005.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.2 R8
8 WEEK LOAN
AVAILABLE
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Descript
x, 348 p. : ill. ; 25 cm.
ISBN
0470863676 (acid-free paper)
9780470863671 (acid-free paper)
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Author
Rossi, Peter E. (Peter Eric), 1955- author.
Series
Wiley series in probability and mathematical statistics
Subject
Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Alt author
Allenby, Greg M. (Greg Martin), 1956- author.
McCulloch, Robert E. (Robert Edward), author.
Descript
x, 348 p. : ill. ; 25 cm.
ISBN
0470863676 (acid-free paper)
9780470863671 (acid-free paper)
Author
Rossi, Peter E. (Peter Eric), 1955- author.
Series
Wiley series in probability and mathematical statistics
Subject
Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Alt author
Allenby, Greg M. (Greg Martin), 1956- author.
McCulloch, Robert E. (Robert Edward), author.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.2 R8
8 WEEK LOAN
AVAILABLE
Subject
Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Bayesian statistical decision theory.
Descript
x, 348 p. : ill. ; 25 cm.
Alt author
Allenby, Greg M. (Greg Martin), 1956- author.
McCulloch, Robert E. (Robert Edward), author.
ISBN
0470863676 (acid-free paper)
9780470863671 (acid-free paper)
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