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Title Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Publication Info Los Angeles, Calif. ; London : SAGE, 2010.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE

Descript 428p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 9781849204668 (pbk.)
9781849204651 (hbk.)
1849204659 (hbk.)
1849204667 (pbk.)
Click on the terms below to find similar items in the catalogue
Subject Marketing.
Marketing -- History.
Marketing -- Philosophy.
Alt author Baker, Michael J., 1935-
Saren, Michael.
Descript 428p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 9781849204668 (pbk.)
9781849204651 (hbk.)
1849204659 (hbk.)
1849204667 (pbk.)
Subject Marketing.
Marketing -- History.
Marketing -- Philosophy.
Alt author Baker, Michael J., 1935-
Saren, Michael.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE

Subject Marketing.
Marketing -- History.
Marketing -- Philosophy.
Descript 428p.
Note Previous ed.: 2000.
Alt author Baker, Michael J., 1935-
Saren, Michael.
ISBN 9781849204668 (pbk.)
9781849204651 (hbk.)
1849204659 (hbk.)
1849204667 (pbk.)

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