Marketing Balkan Peninsula Case Studies : Marketing in the emerging markets of Central and Eastern Europe : the Balkans / edited by Marin Marinov.
Marketing in the emerging markets of Central and Eastern Europe : the Balkans / edited by Marin Marin
BJL ; HF 5415.12 B28 M3
BOOK
c2005
Marketing Case Studies
The customer century : lessons from world-class companies in integrated marketing and communications
BJL ; HF 5718 G8
BOOK
2000
Marketing : a critical textbook / Nick Ellis ... [et al.].
BJL ; HF 5415 M3
BOOK
2011
Marketing : best practices / Michael R. Czinkota ... [et al.].
BJL ; HF 5415 M3
BOOK
2000
The marketing casebook : cases and concepts.
BJL
BOOK
1994
7 additional entries
Marketing Channels
Advanced supply chain management : how to build a sustained competitive advantage / Charles C. Poirie
BJL
BOOK
c1999
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen E. Fil
BJL ; HF 5415.123 F4
BOOK
c2005
The channel advantage : going to market with multiple sales channels to reach more customers, sell mo
BJL ; HF 5415.129 F9
BOOK
1999
Distribution channels : understanding and managing channels to market / Julian Dent.
BJL ; HF5415.129 .D46 2008
BOOK
c2008
11 additional entries
Marketing Channels Great Britain : Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
Food supply chain management / edited by Michael A. Bourlakis and Paul W.H. Weightman.
BJL ; HD 9011.5 F6
BOOK
2004
Marketing Channels Japan
Innovation and dynamics in Japanese retailing : from techniques to formats to systems.
BJL ; HF 5429.6 J3 M6
BOOK
2003
Japanese distribution channels / Takeshi Kikuchi, editor.
BJL ; HF 5415.129 J3
BOOK
c1995
Marketing Channels Kenya : Trading the fruits of the land : horticultural marketing channels in Kenya.; Dijkstra, Tjalling.
Trading the fruits of the land : horticultural marketing channels in Kenya.
BJL ; HD 9017 K42 D5
BOOK
1997
Marketing Channels Management
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
2002
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
c2008
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
BJL ; HF 5415.7 S5
BOOK
2003
Marketing channels : a management view.
BJL ; HF 5415.129 R8
BOOK
2004
10 additional entries
Marketing Channels Mathematical Models : Modeling the supply chain / Jeremy F. Shapiro.; Shapiro, Jeremy F.
Modeling the supply chain / Jeremy F. Shapiro.
BJL ; TS 161 S5
BOOK
c2007
Marketing Channels United States : Marketing channels / Louis W. Stern... [et al.].; Stern, Louis W.
Marketing channels / Louis W. Stern... [et al.].
BJL
BOOK
1996
Marketing China Management : Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.; Kotler, Philip.
Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.
BJL ; HF 5415.13 K8
BOOK
2009
Marketing China Statistics : China marketing data and statistics / China State Statistical Bureau and Euromonitor/Soken.; China.
China marketing data and statistics / China State Statistical Bureau and Euromonitor/Soken.
BJL ; q HC 427.92 C5
BOOK
1998
Marketing Computer Network Resources : The e-marketing handbook : an indispensible guide to marketing your products and services on the Internet.; Haig, Matt.
The e-marketing handbook : an indispensible guide to marketing your products and services on the Inte
BJL ; HF 5415.1265 H1
BOOK
2001
Marketing Computer Programs : BRANDS : a marketing game.; Chapman, Randall G.
BRANDS : a marketing game.
BJL ; q HF 5415.125 C4
BOOK
1995
Marketing Computer Simulation : BRANDS : a marketing game.; Chapman, Randall G.
BRANDS : a marketing game.
BJL ; q HF 5415.125 C4
BOOK
1995
Marketing Congresses
Principles of marketing / Philip Kotler, Gary Armstrong.
Online materials
EBOOKS
2016
Rethinking marketing : developing a new understanding of markets / [edited by] Håkan Håkansson, Debbi
BJL ; HF 5411 R4
BOOK
c2004
Marketing Cost Effectiveness
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce
BJL ; HF 5415.13 M1
BOOK
2009
Marketing accountability [electronic resource] : how to measure marketing effectiveness / Malcolm McD
Online materials
EBOOKS
2009
Marketing Cost Effectiveness Measurement
Marketing and the bottom line : the marketing metrics that will pump up cash flow.
BJL ; HF 5415.122 A4
BOOK
2003
Marketing and the bottom line [electronic resource] : the marketing metrics to pump up cash flow / Ti
Online materials
EBOOKS
2003
Marketing and the bottom line : the new metrics of corporate wealth.
BJL ; HF 5415.122 A4
BOOK
2000
Marketing Cross Cultural Studies
Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata.
BJL ; HF 5415 B5
BOOK
2009
Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
BJL ; HF 5415 C9
BOOK
c2003
Global and multi-national advertising / edited by Basil G. Englis.
BJL ; HF 5821 G5
BOOK
1994
Marketing across cultures / Fons Trompenaars, Peter Woolliams.
BJL ; HF 1416 T8
BOOK
2004
Marketing across cultures.
Online materials
EBOOKS
2013
Marketing Data Processing
Data-driven business models.
BJL ; HF 5415.125 W3
BOOK
2005
Data mining cookbook : modeling data for marketing, risk and customer relationship management.
BJL ; QA 76.9 D343 R9
BOOK
2001
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lino
BJL ; HF 5415.125 B5
BOOK
1997
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry
BJL ; HF 5415.125 B5
BOOK
2000
Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berr
BJL ; HF 5415.125 L7
BOOK
2001
Marketing Decision Making
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni
BJL ; HF 5415.135 N6
BOOK
c2001
The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
Online materials
EBOOKS
2009
Ethical decision making in marketing.
BJL ; HF 5415.135 C5
BOOK
1995
How to develop a strategic marketing plan : a step by step guide.
BJL ; HF 5415.135 P1
BOOK
2000
11 additional entries
Marketing Developing Countries
Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
BJL ; q HF 5415.15 B8
BOOK
2014
Entering & succeeding in emerging countries : marketing to the forgotten majority.
BJL ; HF 1416.6 D44 S1
BOOK
c2004
Marketing Developing Countries Congresses : Marketing issues in transitional economies / edited by Rajeev Batra.
Marketing issues in transitional economies / edited by Rajeev Batra.
BJL ; HF 5415 M3
BOOK
1999
Marketing Dictionaries
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
BJL ; HF 5415 B6
BOOK
1997
The Blackwell encyclopedic dictionary of marketing.
BJL
BOOK
1999
Dictionary of marketing.
BJL ; HF 5412 K8
BOOK
1995
Dictionary of marketing / A. Ivanovic, P.H. Collin.
BJL
BOOK
1996
7 additional entries
Marketing Dictionaries German : Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch, Englisch-Deutsch.; Gruber, Clemens M.
Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch
BJL ; HF 5803 G8
BOOK
1977
Marketing Econometric Models : Data-driven business models.; Weber, Alan.
Data-driven business models.
BJL ; HF 5415.125 W3
BOOK
2005
Marketing Encyclopedias
Companion encyclopedia of marketing / edited by Michael J. Baker.
BJL ; HF 5412 C7
BOOK
1995
The IEBM encyclopedia of marketing / edited by Michael J. Baker.
BJL ; HF 5412 I2
BOOK
2001
The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.
BJL ; HF 5412 I4
BOOK
2001
Wiley international encyclopedia of marketing / [editors-in-chief, Jagdish Sheth and Naresh Malhotra]
BJL
BOOK
2011
Marketing England Early Works To 1800 : The grounds of complaint of several merchants and other traders of the City of London, who are humble petitioners to the Honourable House of Commons, against the present managers of the East-India Company
The grounds of complaint of several merchants and other traders of the City of London, who are humble
Online materials
EBOOKS
1720?
Marketing Europe
Basic marketing / William D. Perreault ... [et al.].
BJL ; HF 5415.12 E8 B3
BOOK
2000
European business and marketing : strategic issues / Phil Harris and Frank McDonald.
BJL ; HF 5415.12 E8 H3
BOOK
1994
International marketing and purchasing of industrial goods : an interaction approach / by IMP Project
BJL ; HF 5415.12 E8 I6
BOOK
c1982
Principles of marketing / Philip Kotler ... [et al.].
BJL ; HF 5415 K8
BOOK
2001
Principles of marketing / Philip Kotler ... [et al.].
BJL ; HF 5415 K8
BOOK
2005
Marketing Europe Case Studies
European casebook on principles of marketing.
BJL
BOOK
1997
Marketing in Europe : case studies.
BJL
BOOK
1994
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2001
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2004
5 additional entries
Marketing Europe Central Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Eastern : The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, editor.
The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, edito
BJL ; HF 3496.5 C3
BOOK
1995
Marketing Europe Eastern Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Management
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advanta
BJL ; HF 5415.12 E8 B8
BOOK
1994
Marketing management / Philip Kotler, Kevin Lane Keller.
BJL ; HF 5415.13 K8
BOOK
2016
Marketing management by Philip Kotler / Philip Kotler, Kevin Lane Keller.
Online materials
EBOOKS
2016
Marketing Europe Management Case Studies : Marketing management / Philip Kotler ... [et al.].
Marketing management / Philip Kotler ... [et al.].
BJL ; q HF 5415.13 K8
BOOK
2009
Marketing Europe Statistics : European marketing data and statistics 1996.; Euromonitor.
European marketing data and statistics 1996.
BJL ; q HA 1107 E8
BOOK
1996
Marketing European Economic Community Countries : International marketing and purchasing : a survey among marketing and purchasing executives in five European countries / edited by Peter W. Turnbull and Malcolm T. Cunningham in association with I.D. Ford and Elling Homse.
International marketing and purchasing : a survey among marketing and purchasing executives in five E
BJL ; HF 5415.12 E8 I6
BOOK
1981
Marketing European Union : European business and marketing / edited by Phil Harris and Frank McDonald.
European business and marketing / edited by Phil Harris and Frank McDonald.
BJL ; HF 5415.12 E8 E8
BOOK
2004
Marketing Evaluation Examinations Study Guides : Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.; Lomax, Wendy.
Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.
BJL ; q HF 5415.122 L8
BOOK
2005
Marketing Financial Aspects : Financial aspects of marketing.; Ward, Keith,
Financial aspects of marketing.
BJL
BOOK
1989
Marketing Forecasting
The future of marketing : critical 21st century perspectives / edited by Philip J. Kitchen.
BJL ; HF 5415 F9
BOOK
2003
Marketing apocalypse : eschatology, escapology, and the illusion of the end / edited by Stephen Brown
BJL ; HF 5415.122 M3
BOOK
1996
Marketing Great Britain
ATV marketing annual.
BJL ; q HA 1138 M6 A8
BOOK
1974
ATV marketing manual.
BJL ; q HA 1138 M6 A8
BOOK
1971
ATV marketing manuel.
BJL ; q HA 1138 M6 A8
BOOK
1979
Empire trade : a concise handbook to the markets of the British empire.
BJL ; HF 3504 W7
BOOK
1938
Marketing campaigns.
BJL ; HF 5415.13 C2
BOOK
c1998
Marketing Great Britain History
Rowntree and the marketing revolution, 1862-1969.
BJL ; HD 9200 G74 R8
BOOK
1995
Worlds apart : the market and the theater in Anglo-American thought, 1550-1750.
BJL ; PN 2585 A2
BOOK
c1986
Marketing Health Services : Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.; Owens, John.
Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.
BJL ; HV 688 G7 O9
BOOK
1993
Marketing History : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Home Economics Great Britain History Juvenile Literature : Food / Kathleen Cox and Pat Hughes.; Cox, Kathleen.
Food / Kathleen Cox and Pat Hughes.
Education Resources
BOOK
1996
Marketing India
Agricultural marketing in India : annual report of the Directorate of Marketing and Inspection for th
BJL ; HD 9016 I32 I3
BOOK
1950
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Co-operative marketing of cotton : (a few case studies).
BJL ; HD 9086 I32 I3
BOOK
1965
Marketing in India.
BJL ; HF 5415.12 I3 G7
BOOK
1943
3 additional entries
Marketing India Forecasting : Beyond consumer marketing : sectoral marketing and emerging trends.; Panwar, J. S.,
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Marketing Information Systems : Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.; Peppers, Don.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
BJL ; HF 5415.5 P4
BOOK
c2004
Marketing Ireland Psychological Aspects : Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.; Gaffey, Sheila.
Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.
BJL ; HF5415.12.I73
BOOK
c2004
Marketing Islamic Countries : Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt.
Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingha
BJL ; HF 5415.12 I74 E5
BOOK
2015